Application Event Streams – Attack of the Social Machines
(Published per a request from Hunter Richard to post on this site – Great Article, thanks Hunter)
Application event streams – timely business intelligence (BI) updates that can be followed and discussed in a social activity stream – promise to kick-start conversations around critical business data.
We have all witnessed the value of Twitter and Facebook acting as critical communications networks in times of crisis… or just boredom. Yammer and Salesforce.com’s Chatter application apply these same concepts to business, enabling workers to share their thoughts and experiences in a social activity stream for the enterprise.
Now middleware vendor TIBCO is extending the conversation to include machines. The company’s Tibbr offering pulls application event data from existing systems and incorporates the data into an activity stream. Workers can take it from there, adding their own qualitative assessment of the data. Users can follow relevant event streams and form groups around related topics.
Social Media and Business Intelligence Converge
Enterprise applications such as enterprise resource planning (ERP) and customer relationship management (CRM) systems have created overwhelming troves of corporate data. BI tools provide a sophisticated means of summarizing and analyzing this data, but these tools have not become pervasive across the enterprise. Too often, they are limited to a few executives and business analysts. Social media concepts, when implemented with more traditional BI and middleware tools, present a new opportunity to disseminate and discuss intelligence gleaned from corporate systems.
Application event streams empower people to stay aware and discuss information as soon as it emerges. Just as Facebook and Twitter have revolutionized social interactions, the application event streams of new enterprise social systems like Tibbr can revolutionize how businesses collaborate when analyzing data.