by Loren Baker
Loren Baker is the Editor in Chief of Search Engine Journal and a Managing Partner at Search & Social. Involved in SEO for more than a decade, Loren launched SEJ in 2003 with the goal to share search marketing information and reporting on happenings in search.
Gaining exposure for your blog is critical to building a following, readership, and revenue. Besides the basic SEO steps of adding compelling and keyword friendly titles, URL structure and descriptions (along with the basic WordPress SEO plugins) basic link building for blogs begins with listing them in blog directories.
Personally, I love launching a new blog, or adding one to an existing site, and watching the high valued links roll in. And as we know, BLOG = Better Listings On Google.
There are many paths to consider when building links to your site or blog such as link baiting or blogroll link swapping, but few are as easy to implement and cost effective as submitting to blog directories – and good link juice is essential to a healthy growing blog.