Tag Archives: Intellectual Property

Seth Godin: 30%, the long tail and a future of serialized content

Seth Godin: 30%, the long tail and a future of serialized content
February 25, 2011

Republished with permission of Seth Godin

The 1960s and 70s were the golden age of magazines. Why?

  • Lots of people wanted to read them
  • The newsstand could only hold a few of them (barrier to entry permits some to win)
  • The winners had no trouble selling ads because they had motivated readers, in quantity
  • The cost of making one more edition of the magazine was relatively low

Enter tablets. To some, it feels like the dawn of a new golden age. People page through apps like Wired and gasp at the pretty pictures and cool features. Surely, we’re going to recreate that moment.

Here’s the problem, and here’s how Apple is making it much worse:

The newsstand is infinite. That means that far more titles will have far fewer subscribers. There are more than 60,000 apps on the newsstand. Hard to be in the short head when the long tail is so long…

plus, the cost of each issue is far higher, because it costs a lot more to pay a videographer, a video editor, a programmer, etc. than it does to pay John Updike to write 4,000 words…

plus, advertisers are harder to come by, because the number of readers is always going to be lower than it was back then, and the ads are easier to skip.

Of course, the good news is that the publisher doesn’t have to pay for paper, so the profit on each subscriber ought to be way higher. Except…

Except Apple has announced that they want to tax each subscription made via the iPad at 30%. Yes, it’s a tax, because what it does is dramatically decrease the incremental revenue from each subscriber. An intelligent publisher only has two choices: raise the price (punishing the reader and further cutting down readership) or make it free and hope for mass (see my point above about the infinite newsstand). When you make it free, it’s all about the ads, and if you don’t reach tens or hundreds of thousands of subscribers, you’ll fail.

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Why would you as a firefighter want to use a patent attorney that is a professional fire fighter and an Inventor?

Why would you as a firefighter want to use a patent attorney that is a professional fire fighter and an Inventor?
by Andrew Spriegel
January 12, 2011

Many of the advances made in firefighting and EMS equipment and training have been made by firefighters and paramedics.  So if you are one of the numerous firefighter/EMS inventors, who do you go to write a patent to protect your idea?  Paul Filon, full-time lieutenant and paramedic in the Strongsville Fire Department and a licensed and registered Patent Attorney with the United States Patent and Trademark Office.  Paul works at Spriegel & Associates, LLC (Patent & Trademark Attorneys) in Hudson, Ohio, http://www.Smart2Patent.com.

In addition to working as an EMT/paramedic for 22 years and a firefighter for 16 years, Mr. Filon is also chemistry specialist and Haz-Mat technician for the regional Haz-Mat and bomb teams.  He is experienced in several technical rescue disciplines and teaches a variety of firefighter and EMS classes.

Spriegel & Associates, LLC is gaining a reputation as working with firefighters, Captain Phil McLean is one of their clients and one of those inventor/firefighter types that owns Sensible Products Inc. (www.senpro.net), in Richfield, Ohio.  Phil and his business partner, retired Fire Chief, Russ English are quality manufacturers of unique holders and bracketry for fittings, adapters, brass goods and tools mounted on fire trucks.  Here is what Phil has to say about working with Paul:

I have worked with Paul Filon on several occasions related to product development. With his Fire Service background and knowledge of Emergency Services it made the development and patent process easy for me and my company as we were developing a new product in the business. He is an energetic worker and has a passion for all the work and all of his professions.  His multi-professional experience was and continues to be an asset to our project.

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Innovators and Genius in Ohio – Daniel Moneypenny

Innovators and Genius in Ohio – Daniel Moneypenny
Daniel Moneypenny
by Andrew R. Spriegel
January 14, 2011

Daniel Moneypenny has transformed the English language into a revenue proposition, and he has done so on behalf of some of the world’s most powerful corporations. Daniel is a master of positioning statements, tagline, corporate & product naming, ad campaign development, along with his full spectrum ideation services for Fortune 50 & 100 clients.

Daniel is President and Chief Creative Officer of his branding/ideation firm, Emaginit that he founded over 25 years ago. Countless clients worldwide rely on emaginit for Moneypenny’s unique branding, potent phraseologies, and marketing stratagems. On any given day, he can create 100-200 branding entities for a specific client. These C-Suite clients have provided hundreds of written testaments to the effectiveness of his unconventional approach – from Dow AgroSciences and Pepsi to Time Warner.

Daniel has traveled far and wide developing branding & ideation elements. Exxon says he’s “extraordinarily gifted in turning a phrase into a great advantage.” Citicorp calls him a “man of ambition and integrity.” Procter & Gamble calls him the “Swiss Army Knife” of creative consultants.” Daniel cuts through immense information clutter to reach targeted audiences with a keen ability to connect viable words/phrases to products and new companies. In an over-communicated marketplace, his has an extraordinary skill, one that virtually ensures market share. He led Diebold’s ATM hardware and software branding launches across 26 countries. In addition to spearheading Amway’s branding efforts by developing 47 consecutive successful branding assignments throughout Europe, Japan and domestically. Emaginit continues to build its vast database, that currently holds in excess of 1,000,000 branding entities. He believes that intellectual property will become the new currency. So much so, emaginit is launching its own IP division to insure conception to consumption continuity.

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More organizations virtualize computer stations, enabling users to access software remotely

More organizations virtualize computer stations, enabling users to access software remotely

By CHUCK SODER
4:30 am, January 10, 2011

(Reprinted with Author’s permission)

 

Most of the employees who will populate the new University Hospitals Ahuja Medical Center will work on computers shaped like tissue boxes.

They won’t be alone: A growing number of companies and organizations in Northeast Ohio are working to “virtualize” their desktops, and even more are thinking about it.

For University Hospitals, the Ahuja Medical Center is just the beginning. The hospital system plans to replace most of its personal computers with those “tissue boxes” — referred to as “thin client” computers — over the next few years, said Brad Chilton, chief technology officer in the hospital system’s information technology department.

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Interview with Inventor and Patent Attorney Andrew Spriegel about the Portion PadL

Interview with Inventor and Patent Attorney Andrew Spriegel about the Portion PadL

By Tara1 | Published: December 1, 2010

portion padl pizza cutter

My thanks to Inventor and Patent Attorney Andrew Spriegel for agreeing to an interview with me about his business partner Greg Getzinger’s invention the Portion PadL and how together they brought the product to market. The Portion PadL was invented to enable pizza businesses to quickly and easily slice pizzas into equal pieces. The Portion PadL is available for both commercial and home use.

Tara: Please could you tell me a little bit about yourself, where you are based and your career background?

Andrew Spriegen Inventor and Patent Attorney

Andrew: I worked most of my career as a Manager or a Lead Senior Electro-Mechanical Engineer for Fortune 100 companies, GE, IBM, Lockheed Martin, Invacare and others.  My experience involves a wide range of products, satellites, locomotives, off-highway vehicles, medical durable goods, surgical devices and consumer goods.  I have many US and international patents and had made a lot of money for other companies.  At 48 years old I decided to go to law school to become a patent attorney and commercialize my own products and other’s products.  I now own a patent law firm (www.Smart2Patent.com) and own several businesses commercializing products.

Tara: Is the Portion PadL the first invention you have bought to market?

Andrew: No, I had brought numerous products to market prior to the Portion PadL.

Tara: I understand that the original idea for the Portion PadL was invented by Greg Getzinger with whom you are now in business. Please could you tell me a little bit about Greg, how he came up with his invention and how the two of you connected and set up your business?

Greg Getzinger

Andrew: Prior to owning a pizza business (Pizza BOGO, www.pizzabogo.com) ), Greg was a Vice President for a large Insurance Company.  He developed the equal slice pizza cutting board (Portion PadL, www.PortionPadL.com) for his business to develop school and institutional accounts.  He heard complaints about unequal size slices of pizzas and worked on developing a solution for the problem.  Greg and I met at a networking event that his group was having at the building where my law firm is located.  It was a chili cook-off and Greg brought in a “chili pizza” on one of his prototype boards.  I saw the board and I asked him if it was patented and said that if it wasn’t it would be a great product to patent and commercialize.  We formed NuVo Grand, LLC as equal members.

Tara: Did you start with working drawings of the product or did you make a prototype?

Andrew: Greg built numerous prototypes (20+) of the equal slice pizza cutting board.  He was trying to perfect the cutting board for his business.  He did not have drawings, rather his father-in-law was making various designs based on Greg’s dimensions.  Greg tried numerous materials, sizes, grooves…

Tara: How did you go about protecting the invention?

Andrew: I have written two utility patents on the cutting board and I am working on a third utility patent.  We are building up a lot of intellectual property around the product.

Click here to see Video

Tara; Were there any mistakes, issues or problems you both experienced in the process of commercialization of the idea?

Andrew: Actually it has gone very smoothly.  Greg and I seem to compliment each other’s skill sets.  Greg is great at sales and marketing and I knew how to have the product manufactured, the manufacturers, the processes and protecting intellectual property.  I spent my career commercializing complex products very quickly and therefore I help inventors avoid the mistakes made by the typical inventors. Greg did encounter a big snow storm delivering materials to the manufacturer…a two hour trip turning into a twelve hour ordeal.

Tara: Did you consider licensing the invention or did you always plan to manufacture it yourself?

Andrew: The only products that I pursue are patentable, simple, revolutionary and either we can manufacture or have someone manufacture, preferably one at a time.  I prefer to take an order and then manufacture the product, that way you get to positive cash flow quickly.  Inventors often run out of money because they buy large quantities of product to get a good price on the product and they wind up with a garage full of product they can’t sell.

In my experience, licensing a product is a difficult thing to do.  Either you don’t get a deal, someone attempts to steal or design around the product or you get offered pennies on the dollar.

If you can manufacture and sell the product you start to “take away market share” and companies sit up and notice.  At that point if you sell or license the product you get a much better deal.

Tara: How will you go about marketing and publicizing your product? Do you intend to sell the product direct to businesses and public yourself or are you planning to wholesale it?

Andrew: Greg started marketing the product to large companies right away.  He has a real talent for sales.  Greg knows that it takes a lot of “no responses” to get a single yes.  Now our customers are Domino’s, Schwan’s, Speedway, Piccadilly Circus Pizza…and many Mom and Pop pizza shops.

I built the website www.PortionPadL.com and work with bloggers and social networking to build the brand.  If you Google “Portion PadL” we are the main listing for about the first six pages.

Tara: How long has it taken from Greg’s initial idea to where you both are now with the business?

Andrew: We have been working together less than a year.

Tara: What advice would you give to an aspiring inventor who thinks they have a good idea?

Andrew: We all love our own ideas, you have to determine if there is a market for the product.

Here are some of my key decision factors:

  • 1. Is the product Protectable? (Patent, Trademark, Copyright…)
    • a. If you have a great product and it is not protected people will copy it fairly quickly.
    • b. If you can’t protect the product I wouldn’t bother commercializing it
      • i. However, there are products that sell very well such as the Snuggies, the Amish Fireplace…but those products have been successful because of large ad campaigns
    • c.    The Portion PadL is protected by numerous Utility Patents Pending so it’s met that key decision factor
  • 2.    Is the product Revolutionary?
    • a. If it meets “a need” it is likely a commodity
      • i. People can listen to music on a large number of MP3 players
    • b.    If it meets “a want” it is likely Revolutionary
      • i. The iPod is the product that people want to listen to music on and therefore they have the largest market share.
    • c. The Portion PadL has numerous advantages over the existing products that assist people in cutting and therefore it is a “want” product.
  • 3. Can be manufactured “one at a time” until you have volume orders?
    • a. In the initial stages of commercializing the product we bought a full sheet of Richlite and when a customer ordered one we had the manufacturer make one and ship it.  That way we got to positive cash flow quickly.

Tara: What advice would you give to an inventor who has already developed and manufactured their product and are now looking at ways to publicize and market it?

Andrew: If they don’t have the expertise get help.  Many inventors have a great idea or product but they get in their own way because they have no idea how to sell it.  The product fails not because of the product but because the inventor cannot let go of controlling everything.

Tara: You have started creating a series of books for inventors chronicling the journey of inventors from invention idea to commercialization, perhaps you could tell me a little more about what you hope to achieve with the books?

Andrew: The series is called the Spilled Coffee Chronicles of Invention. I have several writers documenting inventors progress in commercializing products.  I have a high success rate in commercializing products and the books will help inventors avoid the many inventors pitfalls.  The books describe the successes and the failures along the way.  The volumes are just starting to be published but the first volume for the Portion PadL is on Kindle and Amazon at: http://tinyurl.com/2wspqrh and http://tinyurl.com/36ypa6a, respectively.  The books are also written to dispel many of the myths around inventing.  It is not a get rich quick thing, it takes hard work and persistence.  The books generate income for the inventors, the writers, myself and for reinvesting in publishing the series.

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It’s Electric! It’s Made in Ohio! It’s Amazing!

by Andrew R. Spriegel
November 24, 2010

No gas, no oil, Made in the USA, fun to drive and a head turner!

www.myersmotors.com

 

Good Morning America Video

Benefits listed on the Myers Motors Website:

The Myers Motors No more Gas (NmG) personal electric vehicle helps you do all those things you always wanted to do, but were never given the chance to do, until now!   The NmG gives you the ability to:

Just say NO:

To sending your money to support non-democratic regimes who fund activities aimed at undermining the American freedoms we enjoy,

Dump the pump before the pump dumps you:

Full-page ads placed by Chevron in major magazines in 2006 boldly proclaimed that  “The world consumes two barrels of oil for every barrel discovered” and “It took us 125 years to use the first trillion barrels of oil.  We’ll use the next trillion in 30.”  Oil production in the US and in many other oil producing countries has peaked.  Oil use has continued to grow.  Isn’t now the time to dump the pump … and develop a better alternative … before the pump runs dry and dumps you?

Save money on fuel:

A popular gas-electric hybrid averages around 50 miles to the gallon.  At $2.50 per gallon, that comes to $0.05 per mile of fuel costs.  The NmG all-electric vehicle, by comparison, costs somewhere between $0.01 and $0.02 in fuel costs, per mile.

Save Time:

The NmG allows you to save time by

•  Driving in the HOV/car pool lanes,

•  Using motorcycle parking and/or using spots too small for cars to park in,

•  Having first-on and first-off ferry privileges,

Conveniently use existing resources:

110 volt outlets are everywhere; no new infrastructure is needed to be able to plug into the future, today.

Social Responsibility:

America’s 5% of the world’s population uses 25% of the world’s energy.  Partial responsibility for this is because the American government subsidizes the cost of gasoline at the pump, thus costing each individual user of gasoline less than it actually costs society to have that gasoline available.

For example, the true cost of gasoline that is not fully included in the per gallon price at the pump includes:

•  Extra tax incentives and subsidies other businesses don’t receive,

•  Costs related to military protection of our oil supplies,

•  Charges for cleaning up environmental problems after spills,

•  Higher prices triggered by damage to agriculture, and

•  Payment for health problems caused by our use of oil.

Estimates have placed the true cost of gasoline around $10 per gallon.

Reduce your impact on global warming:

Americans travel over 7 billion miles daily and burn through nearly 420 million gallons of gasoline, spewing approximately 10.5 billion pounds of carbon dioxide (CO2) into the air that we breathe. Several other countries are beginning to catch up with those figures. Many scientists believe this additional CO2 contributes to climate change. They believe this may be the reason we have seen the temperature extremes, droughts, unusually severe rains, increasingly fierce storms, and melting glaciers of the last few years. Experts warn that we need to stop dumping extra carbon into the air before it’s too late to stop the damage.

Who knows the DUO maybe the next car I have wrapped?

 

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WIN! Pizza Cutting Board & Rocker Knife by Portion PadL Review & Giveaway

Win! Pizza Cutting Board & Rocker Knife by Portion PadL Review & Giveaway
by Cindy Orley – Akron Ohio Moms (a pr-friendly Mommy Blog)
October 30, 2010
http://www.akronohiomoms.com

One of my favorite articles to write was the Best Pizza in Akron article. It was a great excuse to sample the delicious varieties of pizza we have available in the Akron area. My family’s favorite is Pizza Bogo in Hudson. On one of my many pick up trips, I met Greg Getzinger, the owner. With passion, he shared with me his invention of the Portion PadL. It is such a great product that I know you will love it too.

Hands-On Review of Portion PadL

The Portion PadL is a convenient way to cut pizza into equal slices. If you are a mom, you know that equal portions are vital to a happy dinner time! If one kid gets a bigger slice, it’s all over! With the Portion PadL, you have a high quality cutting surface with easy to use guides and a simple to use, yet effective cutting tool.

Simply, the Portion PadL is designed to fit a variety of frozen pizzas that you buy at the grocery store. Slide your cooked pizza in the center of the cutting board. Cut the pizza with the rocking knife Portion Pal. The Portion Pal is so simple to use, I was amazed at how well it cut through the pizza the first time through. I’ve never used a rocking knife before, it was easy and fun.

I actually hate to cut pizza, pies, cakes, etc because the slices are never equal! They are off center and of various sizes. I am especially not fond of this task when I have to do it in front of other people. It’s just a quirk of mine. I’m so happy to be able to cut perfect slices of pizza anytime now.


Click here to go to the Akron Mom’s site and read more about the Portion PadL

One of my favorite articles to write was the Best Pizza in Akron article. It was a great excuse to sample the delicious varieties of pizza we have available in the Akron area. My family’s favorite is Pizza Bogo in Hudson. On one of my many pick up trips, I met Greg Getzinger, the owner. With passion, he shared with me his invention of the Portion PadL. It is such a great product that I know you will love it too.

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