Tag Archives: Facebook

Application Event Streams – Attack of the Social Machines

Application Event Streams – Attack of the Social Machines


By: Hunter Richards
Accounting Market Analyst, Software Advice
on 3/9/2011

(Published per a request from Hunter Richard to post on this site – Great Article, thanks Hunter)

Application event streams – timely business intelligence (BI) updates that can be followed and discussed in a social activity stream – promise to kick-start conversations around critical business data.

We have all witnessed the value of Twitter and Facebook acting as critical communications networks in times of crisis… or just boredom. Yammer and Salesforce.com’s Chatter application apply these same concepts to business, enabling workers to share their thoughts and experiences in a social activity stream for the enterprise.

Now middleware vendor TIBCO is extending the conversation to include machines. The company’s Tibbr offering pulls application event data from existing systems and incorporates the data into an activity stream. Workers can take it from there, adding their own qualitative assessment of the data. Users can follow relevant event streams and form groups around related topics.

Social Media and Business Intelligence Converge
Enterprise applications such as enterprise resource planning (ERP) and customer relationship management (CRM) systems have created overwhelming troves of corporate data. BI tools provide a sophisticated means of summarizing and analyzing this data, but these tools have not become pervasive across the enterprise. Too often, they are limited to a few executives and business analysts. Social media concepts, when implemented with more traditional BI and middleware tools, present a new opportunity to disseminate and discuss intelligence gleaned from corporate systems.

Application event streams empower people to stay aware and discuss information as soon as it emerges. Just as Facebook and Twitter have revolutionized social interactions, the application event streams of new enterprise social systems like Tibbr can revolutionize how businesses collaborate when analyzing data.

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Innovators and Genius in Ohio: Andrew R. Thomas PhD

Interview with New York Times Best Selling Author Andrew R. Thomas PhD
by Andrew R. Spriegel
January 24, 2010

Where did you receive your PhD?

University of Bucharest, Academy of Economic Studies, in International Business. A substantial portion of the funding was provided by the U.S. State Department under a Fulbright Scholarship.

How did you become an author?

After I left the transportation business, I wrote my first book on global business strategy. I enjoyed the process – as well as having authored – so I wrote another one; and then another, and another…

How many books have you published?

Authored, co-authored, or edited 15.

What awards have you won?

The Berry-AMA Prize for the best book in marketing for 2010 (The Distribution Trap).

In 2008, my book Direct Marketing in Action was a finalist for this same award.

In 2003, The Rise of Women Entrepreneurs: People, Processes, and Global Trends selected as Harvard Business School’s Working Knowledge Recommended Book on Entrepreneurship.

In 2002, Global Manifest Destiny: Growing Your Business in a Borderless Economy selected as Harvard Business School’s Working Knowledge Recommended Book on Global Marketing.

I am most proud that in 2006, I was selected as the Phi Eta Sigma Student’s Choice Award for Favorite Faculty Member at the University of Akron.

What is the American Marketing Association’s Berry Award?

The Berry-AMA Book Prize for the Best Book in Marketing recognizes books whose innovative ideas have had significant impact on marketing and related fields.  Created by distinguished author and professor Leonard L. Berry and his wife Nancy F. Berry through generous contributions to the American Marketing Association Foundation (AMAF), the prize was awarded for the first time in Fall 2002.

Please tell me about your new book “The Distribution Trap”?

The premise is simple: too many inventions today are left in the hands of others to determine their value in the marketplace. This flawed business approach has enabled Mega distributors to rise up in every sector and control those same sectors. This has lead many innovative products and services to become commodities almost overnight.

What does it mean “marketers of innovations should control the channel themselves”?

To create something requires a huge investment in time, money, thought, sweat, and tears. It flies in the face of reason that once the invention is created, control over the sales and distribution of that invention is given over to a third party, which has no stake and very little real interest in whether it succeeds or fails. It is not logical. But it is what the management “gurus”, business professors, and other thought leaders have told inventors they must do to be successful.

I understand you are quite the world traveler.

I’ve been fortunate to have traveled and conducted business in more than 120 countries on all 7 continents.

How much do you use social networking?

Not much. I do have a LinkedIn account and a Facebook account, although I check them every few days. I prefer a personal visit or a phone call.

If you had to live your life over what would you do differently?

I have never had that question asked to me before. And, I’ve never thought about it, until now. I am totally cool with my life and everything that’s happened to me.

The success rate for inventions is estimated to be less than one half of one percent; I attribute that a high percentage of failures can be attributed to poor marketing.  Would you agree?

I would. From my experience, the way an invention is marketed and sold is so often much more important than the quality of the invention itself.


Andrew R. Thomas PhD

Title: Assistant Professor of Marketing and International Business
Department: Department of Marketing
Office: CBA 321
Phone: (330)972-7119
Fax: 330-972-5798
Email: art@uakron.edu
Website: http://www.AirRage.org

The Berry-AMA Book Prize recognizes books whose innovative ideas have had significant impact on marketing and related fields.

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Filed under Blogging, Book, Brand, Branding, business, Innovators and Genius in Ohio, Invention, Market, Marketing, Marketing Strategy, money, Sales and Marketing

10 Tips to Attract New Readers to Your Blog

By Suzanne Vara on April 5, 2010 Under General

(Andrew Spriegel) I am going to put Suzanne’s article to the test!  I am going to start out with No. 3 forums.  I don’t know a lot about forums so I am going to Google “forums” and add some random thoughts.  I searched Invention Forums and finally arrived on page 4 at www.inventionforum.com/forumdisplay.php?f=1


Here is my second forum post which is a repeat of the first post:

Blogging is a means of putting down your thoughts and ideas for others to read and take some sort of action. The reasons behind blogging are not really what matters much unless it is a chore or the feeling like you would rather go to the dentist and have four teeth pulled than write an article. What really matters is that you know why you are there, writing some really good content that drives people to do something, a call to action.

(Andrew Spriegel 06-25-10)  Great article about the “call to action” by By Mikkel Juhl On March 31, 2010 at http://daneblogger.com/write-great-call-action/.  So here is my call to action:

Invention Entreprenuers is a group that helps businesses and inventors by answering their questions and offering suggestions.  The link to the group is http://www.linkedin.com/groups?home=&gid=1898974&trk=anet_ug_hm&goback=%2Egsm_1898974_1_*2_*2_*2_ltod_requests.  A great thing about the group is that advertising or self promotion isn’t allowed and the group is focused on offering very useful advice for people to be more successful!  If this call to action works I should see more requests to join the group.  (Right now it has 1,945 members at 7:24 pm on June 25, 2010).  I have to say so far that Suzanne’s advice is really good.

(Andrew Spriegel, 06-25-10) I received a comment which I appreciated from Mark Stevens “

“Excellent post, will bookmark as permanent favourite”

Typically in my hectic life I run through the day and fail to slow down, so based on Suzanne Vara’s article I clicked on Mark Stevens’ name and found out he is a really cool architect with a great blog: http://markstephensarchitects.com/ 

So I decided to “subscribe” to his blog and hit the subscribe button and up popped:

I didn’t know what to do with the screen and what to select, hopefully someone can explain to me what subscribe does and bookmark and RSS?

New bloggers struggle to get readership as much as intermediate or even long standing bloggers. Growth is a big part of your blog as lead generation and finding new people to do something not only pays the bills, it also intensifies your passion for blogging. I know that there are those out there that believe that they would have the same passion for blogging if they were not making a dime or of they were making millions. Ok, I trust you but if the readership is down, sales are down – ultimately the blog goes down. It is a cycle that we do not like to think about but encompassed in passion is drive and when there is no drive, the passion is lost and the preverbal wall is hit and little by little the blog articles decrease until one day you realize it has been a month and nothing has been posted.

Bloggers alike will agree that growing your blog never stops. Sure, you may be happy with your 200 or even 2000 or so readers each day as you have probably connected with each one of them in one way or another and built an online community around your blog. But what if you could reach 25 or 50 new readers each day and you can interact with them and then their friends and their friends. If you are a follow the numbers person this is music to your ears as watching the traffic numbers increase is really something pretty to look at. How do you grow your blog, isn’t just writing great content and pushing it out to your regulars enough?

10 Tips to Attract New Readers to Your Blog

1. Social Networking Sites

The ones that come to mind are Twitter and Facebook. You are more than likely already doing this. What about LinkedIn and industry niche platforms? LinkedIn is for job seekers right? Think again. It is a business platform where you connect and share information with others in groups and by answering questions. People will buy from people they know – and read blogs of people they know.

(Andrew Spriegel)  I have the maximum number of “friends” on Facebook and I interact with friends and occasionally post some business related information.  I also get a chance to see what my four children (Kate, Matt, Megan and Emily) are doing during the day.  Sometimes I would have prefered not to see what they are doing.  I like connecting with my friends, all the way back to the neighborhood I grew up.  I like meeting new people and seeing what my friends are doing now.



(Andrew Spriegel) I am on Twitter but I am not sure I get it.  I see a lot of posts about making money on the web and creating a following.  I wish that I could filter out the advertisers.  Still trying to figure out Twitter and how it works.

2. Webinars

Webinars that you tune into live almost always have a hashtag to follow on Twitter. You are exposed to others who share your interest of the webinar subject and can connect with new people by sharing thoughts about the webinar on Twitter. Connecting with people is exposing yourself to them and building a relationship.

3. Forums

Oh how I love Forums. American Express Open Forum, Third Tribe Marketing, LinkedIn Groups. Forums pack the most punch when it comes to meeting, engaging and helping others. Talking with people and helping them solve a problem is not only exposing your knowledge, willingness to help another but having your signature line have your company name, blog link and possibly an email address, is that inviting subtleness that lets them know that you have a blog and also that you are open to receive communication outside the forum.

4. Monitor Trends

Monitoring trends and getting your article up before everyone else is no easy task however, if you are on top of what is going on and keep a close eye the just when the trend starts or right after it peaks, you can get great exposure to the article and your blog. Follow Twitter trends directly from your twitter page or a freehandly tool is Trendistic. Remember, Google loves new, fresh content.

5. Read and Comment on Blogs

This is not just the a-listers. Find up and comers and read and and comment. They will be very appreciative and return the favor. They will relate to you well as you share a common thread – both up and comers and searching for ways to get new traffic. Friends read friends.

6. Read Other Commenter Blogs

Ever see the same person over and over commenting on a blog but you never really paid much mind to see if they have a blog? Find it! If they are loyal to the blog that you both are reading and commenting on, they very possibly will be loyal to those that read and comment on theirs.

7. Exceptional Content

Do you homework and write great content … content that targets keywords and also asks people do do something. The content can be the best in the world however if no -one is reading it then it is pointless especially if it does not drive it back to providing value for your business. Yes, it’s about the readers but giving them the information and them clicking off to go on to somewhere else is not providing any value to your business. Value is determined by your business strategy and what you want out of it. Are you solely looking to build your online community? Are you looking to attract new customers, new people to comment on the blog? Determine why you are blogging and then write with that in mind.

8. Interests

You have other other interests outside of work right? Well, so does everyone else. You never know who may meet that could become a customer from a shared love of futbol. It is always very easy to find fans of teams that we love and come together as one but yet when it comes to business, it seems as if we lose our ability to connect easily and freely.

9. Local Community

There is a world on the other side of the computer that is waiting for you to emerge. Going to meet-ups, networking events, sporting events is another way to meet new people and get exposure to your blog. People will be curious to see what this blog is all about especially if they are a blogger. Competition is high to see if your blog matches up to theirs.

10. Article Marketing

Ezines, GoArticles are two very popular sites that you post your articles to with the understanding that the articles may be and most likely will be republished. The articles are required to be republished “as is” with your bio paragraph as well copyright information.

There are many ways to grow your blog and increase readership. These have proven to be effective for me. The best advice to grow your blog is to first to identify why you want to grow your readership. While this may seem like it is obvious to increase sales or get new clients, the articles are not always written with this in mind. An article that is a list of how to or ways, etc. needs to have enough usable information for the reader to go and put it into motion. If it works for them, they become a loyalist. An article with an affiliate link needs to entice the reader enough that they have to click the link. Growing your blog is a long term strategy as it involves time and a whole lot of commitment. People want to connect with the author and learn more about them and know that they really care about their readers by interacting with them. We know that people love to share any mentions of themselves and who they are friends with. Be that person.

What have you done to grow your blog? What has worked and not worked for you?

Suzanne is the founder of Kherize5.com, an advertising and social media marketing agency for small businesses and publisher of a blog that provides advertising and marketing tips.


Filed under Andrew R. Spriegel, Andrew Spriegel, Brand, Branding, business, Public Relations, Social Media, Suzanne Vara

Facebook Takes Over 1st Place as Largest Social Network

Here is an article repreoduced from TechCrunch.  The entire article can be seen here: 

To view the article in its entirety go to: http://www.techcrunch.com/2008/06/12/facebook-no-longer-the-second-largest-social-network




Facebook No Longer the Second Largest Social Network

by Michael Arrington on June 12, 2008


It was sort of inevitable given Facebook’s monster growth over the last few years, but April 2008 was the milestone: Facebook officially caught up to MySpace in terms of unique monthly worldwide visitors, according to data released by Comscore and shown above. Both services are attracting around 115 million people to their respective sites each month.


Most of Facebook’s user growth, however, has been in international markets – MySpace is still dominates Facebook in the U.S. market, with 72 million monthly uniques. Facebook has 36 million monthly uniques, up from 23 million a year ago.

Facebook added 75 million monthly uniques over the last twelve month, but just 13 million of those visitors are located in the U.S. MySpace added 5 million U.S. uniques during that period – at this rate it will take 4+ years for Facebook to catch up to MySpace in the U.S. market.

There’s a real question about how valuable all these international users are from an advertising standpoint. We’ll be publishing our thoughts on that next week.

To view the article in its entirety go to: http://www.techcrunch.com/2008/06/12/facebook-no-longer-the-second-largest-social-network

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Filed under Brand, Branding, Intellectual Property, Invention, Inventions, Market, Marketing, Millions