Tag Archives: Andrew Spriegel

Collaboration May Be The Answer You Are Looking For To Be Successful With A Product

Collaboration May Be The Answer You Are Looking For To Be Successful With A Product
By Andrew R. Spriegel

Here is a product that we have just started to commercialize successfully after 7 years of sitting on the shelf because it was 2 complicated. It is a drip-less baster that required tooling, $50,000+

We had received several licensing deals on the baster from numerous companies but all of the companies were offering pennies on the dollar, so we turned them down.

I was introduced to a marketing professional this year and we spoke about the products I have at various stages of development. When he looked at the baster he said “you don’t have to license the baster, you only have to license the valve!”

This is why collaboration is critical. We gave the marketer a percentage of sales and went from a position of weakness with the baster to a position of strength with just the valve.

At the Chicago Home and Housewares show this year we offered companies a non-exclusive license to make and use the valve for a royalty on each valve sold. Of all the companies we approached only one wasn’t interested. We showed the companies this video http://www.WonderValv.com and they realized without the valve their baster would leak and the basters with the valve wouldn’t…If we hadn’t brought someone else on the baster would still be on the shelf gathering dust.

youtube=http://www.WonderValv.com/watch?v=JaNH56Vpg-A

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Filed under Andrew R. Spriegel, Andrew Spriegel, Blogging, Brand, Branding

Innovators and Genius in Ohio – Ron Ponder

by Andrew R. Spriegel
March 23, 2011

Ron Ponder – Radio Personality

Ron hosts a talk show “POINTS TO PONDER”, News-Talk 1480 WHBC – Canton, Ohio.  WHBC is the oldest full-time AM radio station in Canton, Ohio.  The website http://www.whbc.com is popular in numerous countries, particularly in the US.

“Points to Ponder” is known as “the fastest 2 hours in radio!!!” Ron covers topics from local news, politics & sports to the world and there are very few topics he is afraid to tackle (and I am sure he pisses a “few” people off).  His show airs Monday through Friday 10 a.m. – 12 p.m. with his contact information (330) 450-1480 or rponder@whbc.com (www.whbc.com).

Ron Ponder was born in Lafayette, Georgia, raised both there and in Akron Ohio.  He is often called “one of the world’s last remaining renaissance men” and/or a “corny guy” owning Ponder Systems media and marketing.

Ron has interviewed and/or discussed:

1.      Greg Gray, author of “Dad from a Distance”, a wide ranging interview that addresses everything from the biggest mistake non-custodial fathers can make to what these dads can do when they are an “unwelcome” presence.

2.      Democrat John Boccieri and Republican Jim Renacci

3.      YMCA gets Homeless Grant

4.      Affordable Housing Project in Canton

5.      Barack’s Speech

6.      The Jim Brown Saga in Cleveland

7.      Canton City Schools

8.      Congressman James Clyburn to call in about Voting Rights Act

9.      and on and on…

As an independent television producer (producer of programs for PBS affiliates, network affiliates, cable systems, corporate clients…television programs, commercials, documentaries, such as the history of Stark County; producer of the weekly program, and “The ESPN2 Local Sports Break”

Ron serves as the Chairman of the Board for Coming Together Stark County (formerly the Town Hall on Race Relations) and is a Board member of the President William McKinley National Presidential Library.

Ron has acted as a speechwriter for various national personalities, served as Deputy Mayor City of Canton and is a former publisher/part owner of “The Stark County Advantage” newspaper.

Ron served as a cardiac surgical assistant at Aultman Hospital.

He is the former president of Stark County branch NAACP and a guest columnist “The Canton Repository”

His favorite movies are: High Noon, King Kong, Cabin in the Sky, The Bourne series, Malcolm X, Captain Blood; favorite music: jazz, blues, country (old), clean hip hop and rap, zydeco, Motown, oldies; favorite books: Lord of the Rings trilogy

Ron attended both The University of Akron and Kent State University.

If you get a chance, tune into 1480 WHBC, Monday thru Friday 10 a.m. – 12 p.m.  You will be glad you did or as least enlightened/entertained.

By the way don’t forget Stephon King, Ron’s assistant/manager/”boss” that makes it all seem effortless. (Normally he is smiling)

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Filed under Akron, Andrew R. Spriegel, Canton, Innovation, Innovators and Genius in Ohio, Points to Ponder, Radio, Ron Ponder, WHBC

Reject the tyranny of being picked: pick yourself

Reject the tyranny of being picked: pick yourself

by Seth Godin

Reprinted with permission

Amanda Hocking is making a million dollars a year publishing her own work to the Kindle.  No publisher.

Rebecca Black has reached more than 15,000,000 listeners, like it or not, without a record label.

Are we better off without gatekeepers?  Well, it was gatekeepers that brought us the unforgettable lyrics of Terry Jacks in 1974, and it’s gatekeepers that are spending a fortune bringing out pop songs and books that don’t sell.

I’m not sure that this is even the right question. Whether or not we’re better off, the fact is that the gatekeepers–the pickers–are reeling, losing power and fading away. What are you going to do about it?

It’s a cultural instinct to wait to get picked. To seek out the permission and authority that comes from a publisher or talk show host or even a blogger saying, “I pick you.”  Once you reject that impulse and realize that no one is going to select you–that Prince Charming has chosen another house–then you can actually get to work.

If you’re hoping that the HR people you sent your resume to are about to pick you, it’s going to be a long wait.  Once you understand that there are problems just waiting to be solved, once you realize that you have all the tools and all the permission you need, then opportunities to contribute abound.

No one is going to pick you.  Pick yourself.

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Filed under Believe in Yourself, Blogging, Branding, Freedom, FreshThinking, Re-Invent Yourself, Reinventing Yourelf, Seth Godin

Do you think he would be a good boss or business owner?

Do you think he would be a good boss or business owner?
by Andrew R. Spriegel

I was at International Pizza Expo 2011 (organized by National Association of Pizzeria Operators) at the Las Vegas Convention. I walked the various isles and went up to a great booth and saw a Chef, in a great looking Chef’s “uniform”.  I assumed he was the owner and asked “if he owned the business”?  What he said actually shocked me.  He said ” do you think if I was the boss I would be wearing this clown suit”?  We both had a good laugh, but his comment bothered me.  In my experience, the great bosses (with the successful businesses) are those “bosses” that will do anything to make the business successful, they will scrub the toilets, they will take out the trash, they will do whatever it takes to grow the business.  They will wear the “clown’s suit” and do what is necessary to brand and grow the business.

As I walked away from the booth and thought “Would he be a successful business owner?”,  in my mind, probably not.  If you are not willing to wear the uniform, you are not the type to scrub the toilets, and you are probably are not dedicated to do whatever it takes to be successful in a business.

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What do You do as a Famous Former Basketball Player and Present Coach in Your Spare Time? Invent!

What do You do as a Famous Former Basketball Player and Present Coach in Your Spare Time? Invent!

by Andrew R. Spriegel
February 27, 2011

Imagine you are Henry Bibby, basketball legend and the only person to ever win a NCAA, NBA and CBA championship as a player or coach, what do you do in your free time?  Why not INVENT?

Henry has numerous patents and his most recent product is the a new training basketball, the Dribblepro.

Henry while at UCLA knew how important dribbling was as the captain and the starting  point guard (the play maker and “the ball-handler”) for the UCLA Bruins to three NCAA Men’s Division I Basketball Championships.

Bibby at UCLA

In Bibby’s rookie year of 1973, his New York Knicks won the NBA title

Coach Henry Bibby

Dribblepro is the must-have basketball training tool for all levels to help improve dribbling skills – including ball control, speed and footwork – in order to become a more complete ball-handler,” said Bibby, the inventor of Dribblepro.

The Dribblepro utilizes four uniquely shaped, strategically positioned, integrated deflection points that randomly cause the ball to bounce at 15 to 20 degree angle. They are positioned in such a way that the ball will have regular bounces combined with erratic yet controllable bounces. Also, the deflection points protrude just enough to remind its users to use their fingertips to bounce the ball and not their palm.
The durable indoor/outdoor pro-constructed synthetic leather ball has been endorsed by young and old, pros and non-pros, including some of the biggest names in basketball.

“Henry has clearly proven that he knows how to improve your game,” NBA Hall of Famer Bill Walton said.  “There’s no finer teacher or better human being to teach you how to be a better dribbler than Henry Bibby. Take control of everything in your control. I highly recommend Dribblepro for anyone who wants to get better at the game of life.

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Do you make these mistakes marketing your product?

Do you make these mistakes marketing your product?
by Andrew R. Spriegel
February 23, 2011

ANDHOW INNOVATIONS, LLC is finally ready to sign the non-exclusive licensing agreements and make money on our product!

The product is a dripless baster.  Here is the initial prototype:

 

Baster Valve

Baster Valve Inserted into the Tube

I don’t know why it took me seven years to figure out how to market my business partner’s and my invention.  My business partner is Howard Loewenthal, a principal engineer at Invacare Corporation. We developed a dripless baster that we have attempted to market and sell for years.

Here is a video of a typical baster in operation:

http://www.youtube.com/watch?v=_kUYyJ5ACYA

Here is a video of the ANDHOW INNOVATIONS, LLC dripless baster

http://www.youtube.com/watch?v=4rs5c96jKes&NR=1

We tried over and over to sell the baster with the check valve, we were in a position of weakness.  Last year we received a licensing offer from Merry Chance, a Chinese Company, that was below our expectations. In spite of our desire to so settle a deal, we turned down the offer and it dawned on me!!!

We don’t have to sell the baster!!….We just have to sell the valve!!!

INSTANTLY WE WENT FROM A POSITION OF WEAKNESS TO A POSITION OF STRENGTH!  Either you license out valve and have a dripless baster or pass and sell a baster that LEAKS!

Introducing the:

In comes Van Washburn from FIT-Brands www.fit-brands.com to handle the marketing and a new video:

www.wondervalv.com

Off to the Housewares Show in Chicago next month, we will keep you posted on the outcome!

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Using “Constant Contact” to Market Abstract Art

Using “Constant Contact” to Market Abstract Art
By Lynne Taetzsch

(Andrew Spriegel) – I asked Lynne to write this article because not only does she create amazing art but she also does a great job at marketing her work.  Her artwork and art books are collected worldwide.  “Constant Contact” is a paid service provider that helps their customers build stronger customer relationships with professional-looking email newsletters.  Lynne uses “Constant Contact” to promote her business.

(Lynne Taetzsch) When I first started accumulating the email addresses of art lovers interested in my abstract paintings, I kept it as a “group” in my email address book.  But of course, as the list grew, there was no way to send a group email without my message being blocked from many mailboxes.  Plus, as I changed computers and software, it was hard to manage that list.

(Andrew Spriegel – I am one of Lynne’s fans and I have the painting below in my law firm.  The photos are great but the don’t give a true perspective of  the amazing textures and vibrancy of the colors in her works)

(Lynne Taetzsch) Constant Contact came to the rescue.  It offers safe emailing to any size group of business prospects.  People who receive Constant Contact email trust their brand and know they can easily opt out of getting any more emails from me if they so choose.

Constant Contact allows me to maintain my email lists on their site, dividing them into any number of specialized groups.  I have one for “art lovers” for example, for those who have expressed an interest in my art; and another for “art collectors,” those who have purchased my art.  I also have a list for “designers & galleries” in case I want to send a special message to the trade.

Once my lists are up to date on Constant Contact, I can easily send a group email, selecting from any number of pre-designed formats including a newsletter or plain business letter.  I can also insert images of my art and links to any number of pages on my website.  Once I’m completely satisfied with the project, I can then select the email groups I want to receive the message and schedule the date and time to send it.

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Filed under Andrew R. Spriegel, Andrew Spriegel, artwork, Brand, Branding, business, Ithaca, Lynne Taetzsch, Market, Marketing, New, You