Tag Archives: American Dream

Do you make these mistakes marketing your product?

Do you make these mistakes marketing your product?
by Andrew R. Spriegel
February 23, 2011

ANDHOW INNOVATIONS, LLC is finally ready to sign the non-exclusive licensing agreements and make money on our product!

The product is a dripless baster.  Here is the initial prototype:

 

Baster Valve

Baster Valve Inserted into the Tube

I don’t know why it took me seven years to figure out how to market my business partner’s and my invention.  My business partner is Howard Loewenthal, a principal engineer at Invacare Corporation. We developed a dripless baster that we have attempted to market and sell for years.

Here is a video of a typical baster in operation:

http://www.youtube.com/watch?v=_kUYyJ5ACYA

Here is a video of the ANDHOW INNOVATIONS, LLC dripless baster

http://www.youtube.com/watch?v=4rs5c96jKes&NR=1

We tried over and over to sell the baster with the check valve, we were in a position of weakness.  Last year we received a licensing offer from Merry Chance, a Chinese Company, that was below our expectations. In spite of our desire to so settle a deal, we turned down the offer and it dawned on me!!!

We don’t have to sell the baster!!….We just have to sell the valve!!!

INSTANTLY WE WENT FROM A POSITION OF WEAKNESS TO A POSITION OF STRENGTH!  Either you license out valve and have a dripless baster or pass and sell a baster that LEAKS!

Introducing the:

In comes Van Washburn from FIT-Brands www.fit-brands.com to handle the marketing and a new video:

www.wondervalv.com

Off to the Housewares Show in Chicago next month, we will keep you posted on the outcome!

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Innovators and Genius in Ohio

Dale Adams, an Automotive Genius with a facility completely renovated in an 1928 art deco factory building in Kent, Ohio

Bio written by Josie Adams

Some people must be born with cars in their blood and a magnetic attraction to all things mechanical. Dale Adams, the founder and president of Dale Adams Enterprises is undoubtedly one of these people!

His journey towards the turning point in life – driving age – was probably an early indicator; he started wiring and re-wiring electric train layouts at the age of four, and by 14 had built his own hydroplane from plans published by Popular Mechanics magazine. But his interest in skimming the ponds of Andover, Massachusetts soon gave way to the New England influence of British sports cars, and soon after a family move to northern Ohio, the boat was sold to provide the down payment on a used 1964 MGB.

To pay for the car, he got an after school job at a local used car lot, where he suffered the indignities of rubbing out the good of his boss’ “car-of-the-week” so the boss could gaze out over the shine as he drove, and spray painting carpets to “renew” them. But the pleasure of driving the car on the hilly, tree-lined roads of the Western Reserve more than made up for the demands of the short-lived job. And instead of being discouraged by the inevitable mechanical problems of a used British car, he was lost for hours in the garage, pulling the engine and attending to his latest repair & improvement projects.

This relatively short period of life was to have a profound influence on his future, whetting his appetite for all sorts of automotive knowledge and experience, and becoming a driving desire to involve himself with the cars and machines from the 1900’s up to about the beginning of WWII – cars which many believe are the epitome of automotive style and elegance.

In 1971, soon after the MGB turned into an engagement ring, the acquired his next project – a Jaguar XK120. Living in Tulsa, Oklahoma at the time, Dale was lucky enough to meet his mentor, Glenn Pray, owner of the Auburn Cord Dusenburg Co., known for manufacturing modern replicas of the famous Auburn Speedsters. During the days he worked for Pray building the replicas, and spent much of his after work time learning the almost lost arts of metal shaping and finishing and using lead to make repairs. At the young age of 23 he completed a hand-built Auburn dual cowl phaeton for Pray, which was the prototype for a new line of replica cars.

He also spent every spare minute with car enthusiast friends and acquaintances, looking over their shoulders trying to learn and absorb everything possible about cars and how they were built, maintained and restored. He also bought, for $600, the remains of a 1966 Jaguar E-Type roadster that had been rolled. Working in his garage, between part time repair jobs taken on to provide the funds, he completely restored the Jag, and won the Jaguar Club’s National 1st prize, and several other 1st prize awards at local events.

Armed with these, and a rapidly growing reputation, Dale decided to strike out on his own, and at the age of 24, moved his family back to Ohio to start his own restoration business in a converted chicken coop on property he and his wife Josie bought in Northfield Center. Although he first cars he restored were 1950’s Jaguars, his real love is focused on the cars of the ‘20s and ‘30s, the beautiful and expensive cars that are known to collectors and enthusiasts as “The Classics”.

Sharing his enthusiasm for these cars led to friendships and restoration jobs with leading collectors of the area, including Packards, Rolls-Royces, Nashes and Peugeots, a classic Cadillac for the late Len Immke (co-founder of Wendy’s restaurants), and many others.

After several additions and remodelings, the location in the Northfield chicken coop was outgrown, and the business moved to a modern facility in an industrial park in Twinsburg. Needing more space after six years there, Dale and his wife Josie, who shares his interest in cars and architecture, purchased and completely renovated a 1928 art deco factory building in Kent, Ohio, and moved the business into it in February of 1995.

Adams, who says he “Loves the challenges and rewards of doing a complete, full restoration”, prides himself on having one of the most completely equipped auto restoration facilities in the world. Partial jobs and maintenance operations are only done as a courtesy for established clients. “We have a complete metal fabricating facility”, says Adams, “an extensive wood and pattern shop, a fully equipped body and paint facility, upholstery and trimming capabilities and a complete machine shop equipped with precision tools and CNC equipment that is used extensively to replace lost or ruined parts. About the only things we can’t do in-house are castings, plating and engine boring, which we sub-contract to various specialists.”

Not content to rest on their restoration laurels, Adams and his wife have also founded other auto-related businesses which they operate from the Kent facility, including a manufacturing operation which produces precision machined components which are used by some of the leading auto parts manufacturers to re-manufacture modern automobile rack & pinion steering systems. Adams not only developed the methodology for making these parts, he designed and built many of the machines used to do it!

Since he’s spent a lifetime working with cars and tools, it is perhaps no surprise that he undertook yet another venture, to re-design and manufacture a better version of the lowly mechanics creeper. Called “The Bone”, this product has been featured in a host of national trade and consumer magazines, on National television, and is currently marketed on a worldwide basis.

Dale’s most recent project is a 20,000 square foot mansion situated on a 72 acre farm in Ravenna, Ohio, which he plans on turning into his new home after renovation.

Automobiles they have restored in the past, as well as current and upcoming projects.

 

1928 Nash Ambassador

 

1931 Pierce Arrow

 

See www.daleadamsenterprises.com for the Dale Adams Website

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Why would you as a firefighter want to use a patent attorney that is a professional fire fighter and an Inventor?

Why would you as a firefighter want to use a patent attorney that is a professional fire fighter and an Inventor?
by Andrew Spriegel
January 12, 2011

Many of the advances made in firefighting and EMS equipment and training have been made by firefighters and paramedics.  So if you are one of the numerous firefighter/EMS inventors, who do you go to write a patent to protect your idea?  Paul Filon, full-time lieutenant and paramedic in the Strongsville Fire Department and a licensed and registered Patent Attorney with the United States Patent and Trademark Office.  Paul works at Spriegel & Associates, LLC (Patent & Trademark Attorneys) in Hudson, Ohio, http://www.Smart2Patent.com.

In addition to working as an EMT/paramedic for 22 years and a firefighter for 16 years, Mr. Filon is also chemistry specialist and Haz-Mat technician for the regional Haz-Mat and bomb teams.  He is experienced in several technical rescue disciplines and teaches a variety of firefighter and EMS classes.

Spriegel & Associates, LLC is gaining a reputation as working with firefighters, Captain Phil McLean is one of their clients and one of those inventor/firefighter types that owns Sensible Products Inc. (www.senpro.net), in Richfield, Ohio.  Phil and his business partner, retired Fire Chief, Russ English are quality manufacturers of unique holders and bracketry for fittings, adapters, brass goods and tools mounted on fire trucks.  Here is what Phil has to say about working with Paul:

I have worked with Paul Filon on several occasions related to product development. With his Fire Service background and knowledge of Emergency Services it made the development and patent process easy for me and my company as we were developing a new product in the business. He is an energetic worker and has a passion for all the work and all of his professions.  His multi-professional experience was and continues to be an asset to our project.

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The Pet Rock was more than a gag or fad it was a brilliant marketing strategy

The Pet Rock was more than a gag or fad it was a brilliant marketing strategy

By Andrew Spriegel
January 16, 2011

Nothing is as easy or as simple as it seems.  How times have you heard someone say “A guy made millions selling pet rocks.”

Marketing, Marketing and More Marketing

In inventing, retail and service businesses, success or failure often depends on marketing.

Gary Dahl, a Los Gatos, California advertising professional was in a bar in 1975 with his friends who were complaining about their pets.   Dahl, as a joke told his friends that he considered dogs, cats, birds, and fish messy, not well-behaved and they cost too much money,  he had a pet rock.  His “pet” was clean, well-mannered, easy to care for, required no expensive foods required no feeding, bathing, walking, grooming, was well-behaved, had an even temperament, would not grow elderly or pass away or become sick.  They were the perfect pets, and Gary joked about it with his friends.  However, he soon took the idea seriously, and went home and started to write an instruction manual for a pet rock.  The manual was full of jokes and gags that referred to the inanimate rock as a pet.

Dahl quit his job to launch Rock Bottom Productions, the company that sold the pet rocks for $3.95 per “pet”.   Marketing, packaging and shipping the pet rock like live pets, in cardboard, pet carrier boxes, with straw for the rock to rest on and breathing holes.  Large volume sales only lasted about six months, however sales made Dahl a millionaire.

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Innovators and Genius in Ohio – Daniel Moneypenny

Innovators and Genius in Ohio – Daniel Moneypenny
Daniel Moneypenny
by Andrew R. Spriegel
January 14, 2011

Daniel Moneypenny has transformed the English language into a revenue proposition, and he has done so on behalf of some of the world’s most powerful corporations. Daniel is a master of positioning statements, tagline, corporate & product naming, ad campaign development, along with his full spectrum ideation services for Fortune 50 & 100 clients.

Daniel is President and Chief Creative Officer of his branding/ideation firm, Emaginit that he founded over 25 years ago. Countless clients worldwide rely on emaginit for Moneypenny’s unique branding, potent phraseologies, and marketing stratagems. On any given day, he can create 100-200 branding entities for a specific client. These C-Suite clients have provided hundreds of written testaments to the effectiveness of his unconventional approach – from Dow AgroSciences and Pepsi to Time Warner.

Daniel has traveled far and wide developing branding & ideation elements. Exxon says he’s “extraordinarily gifted in turning a phrase into a great advantage.” Citicorp calls him a “man of ambition and integrity.” Procter & Gamble calls him the “Swiss Army Knife” of creative consultants.” Daniel cuts through immense information clutter to reach targeted audiences with a keen ability to connect viable words/phrases to products and new companies. In an over-communicated marketplace, his has an extraordinary skill, one that virtually ensures market share. He led Diebold’s ATM hardware and software branding launches across 26 countries. In addition to spearheading Amway’s branding efforts by developing 47 consecutive successful branding assignments throughout Europe, Japan and domestically. Emaginit continues to build its vast database, that currently holds in excess of 1,000,000 branding entities. He believes that intellectual property will become the new currency. So much so, emaginit is launching its own IP division to insure conception to consumption continuity.

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How did you become a Journalist?

How did you become a Journalist?

Interview with Ed Waters Jr. from the FrederickNewsPost.com
by Andrew R. Spriegel

I read a great story the other day by Ed Waters Jr. about a company that uses border collies to chase geese away from ponds and grassy areas without harming them.

Dog, Dog … Goose
Unwanted fowl are no match for Geese Police
Originally published June 14, 2010

By Ed Waters Jr.
News-Post Staff

E-mail him at ewaters@newspost.com or call him at 240-215-8607.

Click here to read the story.

However, after reading the story  I was interested in how Ed Waters Jr. became a journalist.  Here is the interview that followed:

Andrew R. Spriegel: When did you start working for the Frederick News Post?

Ed Waters Jr: I’ve worked at the Frederick News-Post since 1965, started the night after I graduated from Frederick High School.  I worked as a pressman in hot type for about 13 months, was drafted into service and was in the Marines (July 1966-July 1968) including a tour of duty in Vietnam. I returned and worked as a pressman (the company had moved and installed a cold type system), then worked in other production jobs — plate making, typesetting, composing.  I traveled a lot, did photography as a hobby  and started writing travel and feature articles and taking photos of light news such as weekend festivals, etc.

Andrew R. Spriegel: You mentioned that you went to school part time while working at the paper?

Ed Waters Jr: When Hood College, in Frederick, opened up to male day students (now it is fully co-ed), I began studying in the spring of 1973.  I went part time, took eight years to get a B.A. in communications (journalism, English, art).  I had taken two internships at the paper (worked my nights off from the production department in the newsroom at no extra pay) and in January 1976 joined the newsroom full time. I was still attending Hood College, during the day, working at night and around classes covering the county government for a year, then Frederick City government for about five years.

Andrew R. Spriegel: What else do you do at the paper?

Ed Waters Jr: Along with the city coverage, I also began covering business, real estate and automotive news, which I still do today.  At the time, editors did all of the work from writing, photos, layout, graphics, etc.  Now that is done by copy editors and page designers.  I didn’t plan to be a journalist, just looking for a job out of high school.  I still see myself as an employee of the paper, after 45 years, part of the entire operation and not just a reporter or editor.

Andrew R. Spriegel: Do you enjoy your job?

Ed Waters Jr: I enjoy the job, it is an education each day to meet people, see what is going on locally and around the world. I’ve met a president (Clinton), interviewed other well-known people, traveled and got to to know some great people in the community I probably would not have known if I was in another job.

Andrew R. Spriegel: What are your hobbies?

Ed Waters Jr: I don’t do much photography any more, but enjoy working around my house, reading (histories, mysteries), exercising (walking, yoga with 5-lb weights) and church (I speak each Sunday for a half-hour service at an assisted living center prior to the regular service at the church which is nearby).

Andrew R. Spriegel: Keep up the great work.

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Innovators and Genius in Ohio

Innovators and Genius in Ohio
Tom Moran
By Andrew R. Spriegel
December 30, 2010

There are many stories about the lack of innovation and the down economy in the Ohio and Cleveland Area.  Enter Tom Moran of Midwest Plastic Fabricators (MPF) in Aurora, Ohio.  Innovator and Inventor of numerous patented manufacturing processes and products, Tom is a 45 year veteran and leader in the industry.

One of the innovative products is a line of NEMA PVC Junction Boxes.  A combination of innovative materials and patented cutting edge technology combines for easy installation and reduced life cycle cost.

PVC offers less resistance than conventional metal in cutting holes for conduit entrance.  In addition, non-conductive PVC eliminates potential shock hazard.  In addition, its non-corrosive properties offer longer life and environmental integrity.

Photo Above: Light weight PC Enclosures offer Heavy Duty Performance for food process applications

Photo Above: Innovative Non Metallic PVC Enclosures feature Three-Point Latching

Photo Above: Patented PVC Elbow Crate Saves warehouse Space and is a dispenser pack.

Consider the Fulton Road Bridge,

a Cleveland engineering landmarks is a $44 million architectural attraction that spans the Cleveland Metropark Zoo


and Big Creek Valley.

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