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Planning the perfect party -The “Artisan of Wine” Services may be the Answer for You

Planning the perfect party -The “Artisan of Wine” Services may be the Answer for You

A story about a start-up business based on passion

By Jim Murphy  –  The “Artisan of Wine”
April 2, 2011
jmurphy29@neo.rr.com
330-256-4761

My profession is Marketing and Advertising but my Passion in Wine and Wine Parties!  I love to educate people about wine and at the same time help your guests have a great time.

Introduction

The following information has been complied by me after 25 years in the restaurant and wine industries and some of the observations I have made.  I have worked in every type of restaurant from fast food to fine restaurants.  I have also dined and made keen observations in thousands of restaurants across the USA.   One restaurant where I worked in particular taught me the joys of food and wine.  As I gained more knowledge about wine, my passion only grew.  This is meant to be educational as well as a way to gain more appreciation for wine.

A Short History of Wine

Wine has been an integral part of society for almost 10,000 years.  The Phoenicians around 4000 BC were dependent on wine for trade.  The Roman Empire by far has had the largest impact on the development of viticulture and enology (the science and study of all aspects of wine and wine making).  Wine was an integral part of the Roman diet.  As the Roman Empire expanded so too did the wine industry.  The Romans invented the first wine bottles and barrels and also saw the start of the current appellation system identifying certain regions as being better than others for growing grapes.

In the 18th Century, wine was universally used almost exclusively by the Catholic Church and as its missionary ventures expanded, wine went with it.  By 1823, the missions had established themselves in Sonoma, California.

During Prohibition the wine trade was subsidized by “church wine”.  As Prohibition ended, the wine industry grew and evolved into what it is today.  Major improvements occurred in the 1960’s that led to advanced methods of producing higher quality wines.

How Wine is Made

The key components of wine making are soil, climate, and propagation.  It normally takes 3-5 years to establish vines.

The harvest begins at varying times depending on climate, grape, and geography.  Once grapes are harvested they are crushed resulting in the “must”.  The must is 80% juice, 16% skins (wine pigment), 4% seeds (tannin).  All juice is white, exposure to the skins and seeds imparts color and flavor.  After the crush the juice is pressed and fermented.  After fermentation wines are aged and/or bottled.

Identifying Wine

Wine is identified in different ways depending on the origin and type of wine.  Generally, Old World wines are named by the chateau or area and negociant/grower and not by the grape. In the New World most wine is identified by the grower/winery and type of grape.  Reading the label will always provide the pertinent information regarding alcohol content, vintage, type, origin and source.

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7 Branding Secrets: Ready or Not?

By Michele Schermerhorn

Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers. This will remove some of the uncertainty concerning what others will expect from you and say about you. The power of a brand can’t be over-estimated. The Golden Arches are known worldwide.

However, many people confuse a logo with a brand. The logo is a very small portion of the brand effort, especially during the startup phases. Later, once your brand has been repeatedly communicated, in multiple ways, with consistency, the logo can begin to embody the overall brand. But, it will never be the brand.

Do you know what makes your company or its products unique? If you don’t you can’t begin to establish a brand identity by design. There are seven elements to remember when designing your brand.

One: Know Your Customers Better Than You Know Yourself

Customers buy for their reasons, not yours. If you want to sell them your product, you MUST sell to their concerns, not your own. Every piece of marketing copy must FOCUS upon them. If you don’t speak their language, you don’t get their money. With branding as with selling, if you don’t understand your customers, you won’t build a brand of which they want to be a part.

Let’s say you were trying to sell a snowboard. To effectively sell a snowboard to a fifteen year old requires an entirely different conversation than selling the same item to his mother. How you brand your product in these two different customer bases is entirely different if you wish to be successful. If your product could be sold to a fifteen year old or a 40 year old, you’d better decide who you are going to focus your branding efforts upon for the greatest success.

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Do you make these mistakes marketing your product?

Do you make these mistakes marketing your product?
by Andrew R. Spriegel
February 23, 2011

ANDHOW INNOVATIONS, LLC is finally ready to sign the non-exclusive licensing agreements and make money on our product!

The product is a dripless baster.  Here is the initial prototype:

 

Baster Valve

Baster Valve Inserted into the Tube

I don’t know why it took me seven years to figure out how to market my business partner’s and my invention.  My business partner is Howard Loewenthal, a principal engineer at Invacare Corporation. We developed a dripless baster that we have attempted to market and sell for years.

Here is a video of a typical baster in operation:

http://www.youtube.com/watch?v=_kUYyJ5ACYA

Here is a video of the ANDHOW INNOVATIONS, LLC dripless baster

http://www.youtube.com/watch?v=4rs5c96jKes&NR=1

We tried over and over to sell the baster with the check valve, we were in a position of weakness.  Last year we received a licensing offer from Merry Chance, a Chinese Company, that was below our expectations. In spite of our desire to so settle a deal, we turned down the offer and it dawned on me!!!

We don’t have to sell the baster!!….We just have to sell the valve!!!

INSTANTLY WE WENT FROM A POSITION OF WEAKNESS TO A POSITION OF STRENGTH!  Either you license out valve and have a dripless baster or pass and sell a baster that LEAKS!

Introducing the:

In comes Van Washburn from FIT-Brands www.fit-brands.com to handle the marketing and a new video:

www.wondervalv.com

Off to the Housewares Show in Chicago next month, we will keep you posted on the outcome!

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Attorneys have been laidoff from Large Law Firms and have to set up a New Office – Go Used!

Attorneys have been laid off from large law firms and have to set up a New Office – Go Used!
by Andrew Spriegel
December 9, 2010

Being an attorney and having attorney friends that have been laid off, I see those friends quickly rent cheap office space, rush out to Office Max and buy inexpensive furniture that does not exactly ‘WOW” a prospective client.

I am suggesting you go USED!  One of the large law firms I used to work for bought their furniture from Office Furniture Warehouse at 4100 Payne Avenue, Cleveland, Ohio 44103, 216.431.2700, 216.431.7778.  This is not a paid advertisement or endorsement.  There are used furniture stores all over, I just happen to like the team at their store, the great furniture at the store and I have purchased a lot of it.  I would never consider buying new office furniture for my office or home again.

Here is one of my latest purchases, I wanted additional two 5 drawer Steelcase (Great Product) lateral files.  The files look brand new and they were approximately $379 each plus $75 deliver or about $833 + a $20 tip for the deliver guys, so a total of $853 TOTAL.  The files look brand new, have the keys for locking the files and they shipped them with an abundance of dividers!  By the way the drivers are great and very careful in moving the furniture.  Below is a picture taken off of Office Furniture Warehouse website.

Just for comparison I called a local company (Canton Ohio) for a quote on new Steelcase in “case” I needed more lateral files in the future.  I try to shop locally as much as possible or in Ohio.

Here are drawings/informational sheets and the attached quote for the new lateral files:

So here is the quote:

So here is the actual quote from a company located 7 miles from my home in Jackson Township, $2586.25.   So I SAVED $2586.25 – $853 = $1753.25.  So to all my clients and future clients, let me say I am not cheap, I am saving you money by reducing overhead and going green (the cabinets look better in my office than a landfill) so that I can pass that savings along to you.  So if you read this post please ignore the tiny, almost imperceptible ding on the lower cabinet door on the right side cabinet.  I interviewed Allen Ferber, the owner of Office Furniture Warehouse.

Question: Where do you get your furniture?

We get out furniture from mostly very large companies who are either moving and/or purchasing new furniture.  More than half comes from the east coast, about a quarter comes from places like Chicago and Detroit, and that balance from metro Cleveland.

Question: How do you advertise and promote you business?

People find us in many ways. We advertise on Television, the internet, various print media – business magazines and newspapers.  We also get a lot of our business by word of mouth.

Question: How far do you ship furniture?

We ship mostly in the eastern half of the United States, however 80% of our business is within a hundred miles of Cleveland.

Question: What type of furniture do you sell?

We sell mostly high end office furniture and some nice home office furniture, with very little lower end furniture.

Question: Where are you located?

Our business is located about 3 minutes from downtown Cleveland.

Question: Where can I see you furniture?

A cross section of the furniture is put on our website. – we encourage people to call with their needs and we can within a few minutes e-mail pictures of various items that may be of interest.

Question: Can I get get a discount on my next purchase for writing this article?

Andrew, I have a call coming in on another line, I have to go, let me call you next week.

Yo Allen I am still waiting for your call!  Either way you have saved me a lot of money!

Take Away: So if you are looking to opening a new firm or business I recommend buying used.  In addition, if you are a new client think of the money I am saving you!  Not to mention the great work/services we perform.

Office Furniture Warehouse at 4100 Payne Avenue, Cleveland, Ohio 44103, 216.431.2700, 216.431.7778.

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ONLINE FAIRS TO HOLD “DOING BUSINESS IN BRAZIL” EVENT ON DECEMBER 14-15

ONLINE FAIRS TO HOLD “DOING BUSINESS IN BRAZIL” EVENT ON DECEMBER 14-15


Companies And Entrepreneurs To Learn More About Doing Business In Latin America’s Fastest Growing Economy

December 8, 2010

New York, NY—Online Fairs, a new Economist Group business, announced today that it will hold its second event, “Doing Business In Brazil,” on December 14 and 15. The event, which is being held in cooperation with the Brazilian American Chamber of Commerce, will connect those interested in doing business in Brazil with the bankers, lawyers, consultants and other key service providers who can help them do so.  Participants can register for the two-day online fair at http://www.brazilonlinefair.com.

“Doing Business in Brazil” not only allows participants to speak directly to companies that can help them launch and develop new businesses in Brazil, but also to network with contemporaries facing similar investment challenges.  In addition, participants will also be able to attend live seminars focused on the practicalities and opportunities of operating in the country.  Seminars will be delivered by both The Economist and the Brazilian-American Chamber of Commerce, Inc.

“As Brazil’s economy grows, companies are becoming more and more interested in expanding their commercial interests there,” said Isaac Showman, Vice-President and Head of Online Fairs.  “This event will not only provide them with the knowledge and advice necessary to build their businesses there, but also to avoid some of the challenges and pitfalls others have faced.”

The following sponsors will participate in the event:

  • Squire, Sanders & Dempsey LLP
  • Dechert LLP
  • Banco do Brasil
  • Patton Boggs LLP
  • Woodbrige Group LLC
  • Veirano Advogados
  • Tostes & Coimbra Advogados

For more information or to arrange an interview contact:

Amy Jaick

Communications Manager, The Economist

AmyJaick@economist.com

212-641-9834

About Online Fairs:

Online Fairs, a new business within The Economist Group, develops engaging virtual events as a new form of response advertising for marketers seeking quality lead generation.  It creates online representations of tradition trade shows, providing all the benefits of a physical tradeshow, but with the added benefit of the scale and accountability of the internet.  Events will focus on a variety of subjects including education, investment and recruitment sectors, as well as client-specific topics particularly in the technology industry.  In addition to creating engaging and interactive events, Online Fairs offers turnkey event solutions covering all aspects of event production and content – including attendee acquisition.

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The Economist is hosting a free Doing Business in Brazil online fair

The Economist is hosting a free Doing Business in Brazil online fair, live on December 14th and 15th. Connect with consultants, lawyers, bankers and other investors online and get practical advice to help you expand your business into Brazil. To register free or learn more, visit http://bit.ly/gTObhW.

As the event is completely free of charge, it is not a scam and purely beneficial to anyone interested in entering the Brazilian market. The event is hosted by The Economist in cooperation with the Brazilian American Chamber of Commerce.

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The Domino Project

Note: Seth Godin is one of my favorite authors/bloggers and has given me permission to post his articles on my blog.  I believe he is very forward thinking and can help you grow your business by upstanding how technology is changing and suggesting ways for you to adapt.  I recommend that you follow his blogs or read one of his books and find out if you are a fan as well.
Andrew R. Spriegel

The Domino Project
by Seth Godin

Book publishing is changing. It’s changing faster than it has in a hundred years. I’ve been persistent enough to be part of that change, provoking and poking and wondering about what comes next.

Today, I’m thrilled to report on what’s next for me.

  • To reinvent the way books are created when the middleman is made less important.
  • To reinvent the way books are purchased when the tribe is known and embraced.
  • To reinvent the way books are read when the alternatives are so much easier to find.
  • To find and leverage great ideas and great authors, bringing them to readers who need them.

The notion of the paper book as merely a package for information is slowly becoming obsolete. There must be other reasons on offer, or smart people will go digital, or read something free. The book is still an ideal tool for the hand-to-hand spreading of important ideas, though. The point of the book is to be spread, to act as a manifesto, to get in sync with others, to give and to get and to hand around.

Our goal is to offer ideas that people need and want to spread, to enjoy and to hold and to own, and to change conversations.

Working with a great team at Amazon, I’m launching a new publishing venture called The Domino Project. I think it fundamentally changes many of the rules of publishing trade non-fiction.

Trade publishing (as opposed to textbooks or other non-consumer ventures) has always been about getting masses of people to know about, understand and read your books. The business has been driven by several foundational principles:

1. The middleman (the bookstore) has a great deal of power. There’s only a limited amount of shelf space, and there are more books (far more books) than we have room for. No display, no sale. That’s one reason books are published with the economically ridiculous model of 100% returns from bookstores. Huge stores can carry thousands of books and return them if they don’t sell. Large chains get a say about what’s on the cover, what the title is, and they even get paid for shelf displays.

2. The audience (the reader) is largely unknown to the publisher, and thus to the author. Authors with large followings still have to start over with each book, because they don’t have permission (or the data) to contact loyal readers directly.

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