Category Archives: Twitter

Application Event Streams – Attack of the Social Machines

Application Event Streams – Attack of the Social Machines

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By: Hunter Richards
Accounting Market Analyst, Software Advice
on 3/9/2011

(Published per a request from Hunter Richard to post on this site – Great Article, thanks Hunter)

Application event streams – timely business intelligence (BI) updates that can be followed and discussed in a social activity stream – promise to kick-start conversations around critical business data.

We have all witnessed the value of Twitter and Facebook acting as critical communications networks in times of crisis… or just boredom. Yammer and Salesforce.com’s Chatter application apply these same concepts to business, enabling workers to share their thoughts and experiences in a social activity stream for the enterprise.

Now middleware vendor TIBCO is extending the conversation to include machines. The company’s Tibbr offering pulls application event data from existing systems and incorporates the data into an activity stream. Workers can take it from there, adding their own qualitative assessment of the data. Users can follow relevant event streams and form groups around related topics.

Social Media and Business Intelligence Converge
Enterprise applications such as enterprise resource planning (ERP) and customer relationship management (CRM) systems have created overwhelming troves of corporate data. BI tools provide a sophisticated means of summarizing and analyzing this data, but these tools have not become pervasive across the enterprise. Too often, they are limited to a few executives and business analysts. Social media concepts, when implemented with more traditional BI and middleware tools, present a new opportunity to disseminate and discuss intelligence gleaned from corporate systems.

Application event streams empower people to stay aware and discuss information as soon as it emerges. Just as Facebook and Twitter have revolutionized social interactions, the application event streams of new enterprise social systems like Tibbr can revolutionize how businesses collaborate when analyzing data.

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Measure Your Authority and Reach with Your Audience!

Did you know that www.Hubspot.com offers a Twitter site grading tool at: http://twitter.grader.com.  Neither did I, here is my score.

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Shown below is a post from: HubSpot’s Inbound Internet Marketing Blog

All Hail The (New) Twitter Elite List

Twitter is all the rage as illustrated in this report on the State of the Twittersphere report.  The information in this report is based on data from Twitter Grader.

Twitter Grader is a tool that measures the authority and reach of a twitter user.  It has really taken off since it’s introduction a few months ago.  The software has now graded over 900,000 individual twitter accounts and gets used over 20,000 times a day.  The Twitter Grade is a score from 0–100 based on the power and authority of a twitter user.  It is used to build the Twitter Elite list — a compilation of the top twitter users.  (We also generate a list of the top twitter users by keyword and by geographic location).

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Filed under Brand, Branding, Marketing, Sales and Marketing, Twitter, twittergrader.com, www.hubspot.com