The worst voice of the brand *is* the brand
By Seth Godin
April 3, 2011
We either ignore your brand or we judge it, usually with too little information. And when we judge it, we judge it based on the actions of the loudest, meanest, most selfish member of your tribe.
When a zealot advocates violence, outsiders see all members of his tribe as advocates of violence.
When a doctor rips off Medicare, all doctors are seen as less trustworthy.
When a fundamentalist advocates destruction of outsiders, all members of that organization are seen as intolerant.
When a soldier commits freelance violence, all citizens of his nation are seen as violent.
When a car rental franchise rips off a customer, all outlets of the franchise suffer.
Seems obvious, no? I wonder, then, why loyal and earnest members of the tribe hesitate to discipline, ostracize or expel the negative outliers.
“You’re hurting us, this is wrong, we are expelling you.”
What do you stand for?
Reprinted with permission from the author
Artist Vicki Boatright, known as “BZTAT” (pronounced bee-zee-tat), specializes in whimsical drawings, paintings and prints of cats, dogs and other companion animals.
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BZTAT creates colorful customized pet portraits, which are unique in their original contemporary style.
BZTAT also creates murals and other artworks that address social issues, community development, and cultural diversity.
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Filed under Andrew R. Spriegel, Andrew Spriegel, art, artist, artwork, Brand, Branding, Bucks, business, BZTAT, Financially Independent, Free, Freedom, independent, job, job search, Jobs, Market, Marketing, money, Pay, Product Acceptance, Property Rights, Public Relations, Re-Invent Yourself, Reinventing Yourelf, Results, Sales and Marketing, self employed, Spriegel, Starting a business, Success, Sweet Spot, USA, Valuable, Vicki Boatright, You
Interview with Frank Fleischer (79 year young inventor)
February 28, 2010
Interviewer: What are you up to these days, at almost 80 years young you must be kicking back and relaxing?
Frank: Hardly, I currently am the president of the Canton Inventor’s Association which I founded about 15 years ago. I recently invented a health care product to help realign people’s hips while sleeping. The product is being brought to market and is selling for example in nursing homes, drug stores, chiropractic offices, doctor’s offices, and other locations. At 79, I am sure that I am one of the “oldest new start-up” businesses in the country.
Interviewer: What is the patent pending product called?
Frank: “Nee-Z-eeZtm” which stands for “Knees Ease”.
Interviewer: How does the “Nee-Z-eeZtm” work?
Frank: Well unlike a pillow that moves when a person sleeps, the “Nee-Z-eeZtm” always rests properly in place because of the adjustable strap. We received an endorsement from a woman the other day that said with the “Nee-Z-eeZtm” she slept through the night for the first time in years. She has tremendous hip pain and she always slept with a pillow between her legs. When the pillow shifted during sleep she was always awakened by the pain. With the “Nee-Z-eeZtm” the device didn’t shift so she is now able to sleep through the night.
Interviewer: What has been different in the case of this invention?
Frank: My partner Andrew Spriegel has a lot of experience in commercializing products. He has helped out quite a bit in the process. In addition, he owns his own law firm, Spriegel & Associates, LLC (www.mspatentlaw.com) Patent & Trademark Attorneys.
Interviewer: Who manufactures the Nee-Z-eeZ?
Frank: Goodwill Industries in Akron, Ohio
Interviewer: Tell me about Goodwill Industries of Akron, Ohio
Frank: They do a great job for us (Invoflo, LLC) and other companies and like other industries they have to meet ISO quality standards.
Interviewer: What other companies does Goodwill do work with?
Frank: They do packaging work on the Purell product for GOJO Industries, the do work for Dell Computers and many other large companies.
Interviewer: Do you have other inventions?
Frank: Yes, I invented a dog related product years ago with my wife, Barb.
Interviewer: How long have you been married?
Frank: 50+ years
Interviewer: What is your background in business?
Frank: My Brother and I owned and managed Fleischer Shoe Company, a family business which was started in 1920 by my Dad. The chain of stores was full family shoe stores specializing in orthopedic and functional footwear. My brother and built the business into one of the largest family owned shoe store chains in the United States. Mr. We also owned the Fleischer advertising agency doing advertising and promotions for our shoe chain, other merchants, and some of our shoe manufacturers.
Filed under Brand, Branding, Bucks, business, Civic Leader, Economy, Financially Independent, Free, Freedom, Invention, Inventions, job, job search, Jobs, Made in the USA, Market, Marketing, Millionaire, Millionare, Millions, money, New, Patent, Patent Law, Patents, Pay, Product Acceptance, Public Relations, Re-Invent Yourself
Greg Getzinger fancied himself in a David and Goliath situation as the owner of a small pizzeria in Akron, Ohio, surrounded by pizza giants like Donato’s and Papa John’s. But Getzinger was able to defend his sales with a brilliant idea: position himself in schools. “It’s been my experience that it’s the children who tell the parents where to buy pizza,” he said.
He started supplying pizza to a local private school and a weekly pizza lunch program. The school wanted to sell Getzinger’s 14-inch pizza by the slice, so employees divided the pizza into fourths. The school’s concession stand, which he also supplied, made the same pizza into six slices.
But a problem arose. The foodservice director reported that the students complained of unequal-sized slices. Then he found that many schools won’t even let operators bid on supplying pizza if their slices aren’t equal.
Getzinger searched for a flexible tool that would help him portion out his slices and found an opportunity to be the first to market such a product.
He came up with the Portion PadL, sort of like a pizza stone made out of NSF-approved Richlite. The platform has pre-portioned slices to cut along, plus several rings of sizes. Getzinger said the Portion PadL is custom designed to clients’ pizza sizes and shapes, and can be designed for sheet pizzas as well. Getzinger said he’s made a name for himself with the product.
“I started increasing my commercial sales and became known as the pizza shop that could help schools, churches and private businesses develop a successful pizza-by-the-slice fundraiser program,” he said.
Filed under Andrew R. Spriegel, Andrew Spriegel, Brand, Branding, Bucks, business, Free, Freedom, Greg Getzinger, Intellectual Property, intellectual property rights, Inventions, JenniferL@PizzaMarketplace.com, job, job search, Jobs, Made in the USA, Market, Marketing, Millionaire, Millionare, Millions, money, New, Patent, Patent Attorney, Patent Law, Patents, Pay, pizza-by-the-slice, pizza-by-the-slice fundraiser program, Portion PadL, Property Rights, Proven, Public Relations, Re-Invent Yourself, Reinventing Yourelf, Results, Sales and Marketing, Save, Spriegel, Starting a business, Success, Sweet Spot, Uncategorized, unequal-sized slices, USA, Valuable, www.pizzamarketplace.com, www.portionpadl.com
Are you making a difference in the lives of Children?
by Andrew Spriegel
Gail Royster is a “Woman Making a Difference” in Hudson, Ohio since she launched “Kids Making a Difference program”. Not only is Gail an outstanding Realtor she is an outstanding Civic Leader. Rotary Club of Hudson (Brd. member/Program chair), International Referral Network (Brd. member/Program chair, former Pres.), Hudson Heritage Assn., Hudson Area Chamber of Commerce (former Pres.), Laurel Lake Retirement Community (former Vice Chair/Brd. member), Actors Summit Theater (former Pres.), Case-Barlow Farm Foundation (co-founder/former Brd. member).
Established in 2001 by Gail Royster, Broker/Owner of Royster Realty, “Hudson’s Hometown Broker”, the Kids Making a Difference program has been a staple in the Hudson Local Schools and the Hudson Hub-Times, both of which entities help make this program a success.
The concept is simple: put the spotlight on kids who are making a difference in their classroom by giving back in a consistent, noteworthy manner. These kids are not necessarily the star academic pupils, musicians or athletes, but rather kids who are being helpful in a meaningful way to their classmates and teachers, and who may otherwise go unnoticed.
Filed under business, Children, Civic Leader, Gail Royster, Market, Marketing, Proven, Public Relations, Re-Invent Yourself, Reinventing Yourelf, Spriegel, Virtual Firm
HaloCreatives.com is a “go to” Website Development Team for You and Your Business.
by Andrew R. Spriegel, Patent, Trademark and Copyright Attorney at Moxon & Spriegel, LLC at www.mspatentlaw.com.
Think about the value of a GREAT website, it is the “salesman/saleswomen” for your business 24/7, it represents YOU, it never has a bad day, no medical coverage necessary, it gives a consistent message, no travel expenses as it travels all over the world, it cannot get sick, it becomes more and more valuable over time, it never talks back, it keeps track of who and how often people visit your site… How much would you have to pay a sales team to provide a small portion of the services that you get from a website? Yet so many businesses have an under achieving sales team and yet either no website or worse, a badly designed website.
Think about the disadvantages of no website or a BAD website. Customers question whether you are even in business without a site, they wonder about the quality of your work, it can hurt you 24/7 if it is done poorly… Mary & Ritch Lawlor at Halo Creatives (www.halocreatives.com) are on a mission and their mission is to help you build your business and drive sales. They recently created a website for Tim Taylor (an inventor) and me at www.kaaajing.com. The site is awesome and it has the edginess that we were looking for and they complete the site on time and a very affordable price.
Filed under Acceptance, Andrew R. Spriegel, Andrew Spriegel, Brand, Branding, Bucks, business, Copyright, copywriting, Discovery, Easy, Economy, Financially Independent, Free, Freedom, independent, Industrial Design, Intellectual Property, intellectual property rights, Internet, job, job search, Jobs, KAAAJING, Les Briggs, Love, Market, Marketing, Mary Lawlor, Millionaire, Millionare, money, Moxon & Spriegel, New, Patent, Patent Attorney, Patent Law, Patent Law Firm, Patents, Pay, Property Rights, Proven, Public Relations, Re-Invent Yourself, Reinventing Yourelf, Results, Ritch Lawlot, Sales and Marketing, Save, self employed, Spriegel, Starting a business, Success, Sweet Spot, Trademark, USA, Valuable, Wealth, www.halocreatives.com, www.kaaajing.com, You