Category Archives: money

Do you make these mistakes marketing your product?

Do you make these mistakes marketing your product?
by Andrew R. Spriegel
February 23, 2011

ANDHOW INNOVATIONS, LLC is finally ready to sign the non-exclusive licensing agreements and make money on our product!

The product is a dripless baster.  Here is the initial prototype:

 

Baster Valve

Baster Valve Inserted into the Tube

I don’t know why it took me seven years to figure out how to market my business partner’s and my invention.  My business partner is Howard Loewenthal, a principal engineer at Invacare Corporation. We developed a dripless baster that we have attempted to market and sell for years.

Here is a video of a typical baster in operation:

http://www.youtube.com/watch?v=_kUYyJ5ACYA

Here is a video of the ANDHOW INNOVATIONS, LLC dripless baster

http://www.youtube.com/watch?v=4rs5c96jKes&NR=1

We tried over and over to sell the baster with the check valve, we were in a position of weakness.  Last year we received a licensing offer from Merry Chance, a Chinese Company, that was below our expectations. In spite of our desire to so settle a deal, we turned down the offer and it dawned on me!!!

We don’t have to sell the baster!!….We just have to sell the valve!!!

INSTANTLY WE WENT FROM A POSITION OF WEAKNESS TO A POSITION OF STRENGTH!  Either you license out valve and have a dripless baster or pass and sell a baster that LEAKS!

Introducing the:

In comes Van Washburn from FIT-Brands www.fit-brands.com to handle the marketing and a new video:

www.wondervalv.com

Off to the Housewares Show in Chicago next month, we will keep you posted on the outcome!

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Manufacturing is not going away in Ohio — here’s why.

There is a lack of skilled workers over the next 3 to 10 years. According to a recent study, North-East Ohio will lose 60,000 manufacturing workers over the next 10 years.

Ohio manufacturing is responsible for more than one fourth of Ohio’s Gross State Product!

For the State of Ohio, manufacturing’s average wages are exceeded only by mining. (Ohio Bureau of Labor Market Information)

Ohio ranks third nationwide in manufacturing output.

Manufacturing leads other Ohio industries in Contribution to Gross State Product.

 

Started in 2002 with less than 20 companies, the AWT has now grown to over 95 companies all working together to create a farm system for skilled workers.

Over the past year, the AWT has focused its efforts on the college education of future employees. Working with Lakeland Community College and Auburn Career Center, an associate of applied science in manufacturing has been developed as well as an educational and career pathway. This degree is also aligned with the National Association of Manufacturers Credentialing System.

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Innovators and Genius in Ohio: Andrew R. Thomas PhD

Interview with New York Times Best Selling Author Andrew R. Thomas PhD
by Andrew R. Spriegel
January 24, 2010

Where did you receive your PhD?

University of Bucharest, Academy of Economic Studies, in International Business. A substantial portion of the funding was provided by the U.S. State Department under a Fulbright Scholarship.

How did you become an author?

After I left the transportation business, I wrote my first book on global business strategy. I enjoyed the process – as well as having authored – so I wrote another one; and then another, and another…

How many books have you published?

Authored, co-authored, or edited 15.

What awards have you won?

The Berry-AMA Prize for the best book in marketing for 2010 (The Distribution Trap).

In 2008, my book Direct Marketing in Action was a finalist for this same award.

In 2003, The Rise of Women Entrepreneurs: People, Processes, and Global Trends selected as Harvard Business School’s Working Knowledge Recommended Book on Entrepreneurship.

In 2002, Global Manifest Destiny: Growing Your Business in a Borderless Economy selected as Harvard Business School’s Working Knowledge Recommended Book on Global Marketing.

I am most proud that in 2006, I was selected as the Phi Eta Sigma Student’s Choice Award for Favorite Faculty Member at the University of Akron.

What is the American Marketing Association’s Berry Award?

The Berry-AMA Book Prize for the Best Book in Marketing recognizes books whose innovative ideas have had significant impact on marketing and related fields.  Created by distinguished author and professor Leonard L. Berry and his wife Nancy F. Berry through generous contributions to the American Marketing Association Foundation (AMAF), the prize was awarded for the first time in Fall 2002.

Please tell me about your new book “The Distribution Trap”?

The premise is simple: too many inventions today are left in the hands of others to determine their value in the marketplace. This flawed business approach has enabled Mega distributors to rise up in every sector and control those same sectors. This has lead many innovative products and services to become commodities almost overnight.

What does it mean “marketers of innovations should control the channel themselves”?

To create something requires a huge investment in time, money, thought, sweat, and tears. It flies in the face of reason that once the invention is created, control over the sales and distribution of that invention is given over to a third party, which has no stake and very little real interest in whether it succeeds or fails. It is not logical. But it is what the management “gurus”, business professors, and other thought leaders have told inventors they must do to be successful.

I understand you are quite the world traveler.

I’ve been fortunate to have traveled and conducted business in more than 120 countries on all 7 continents.

How much do you use social networking?

Not much. I do have a LinkedIn account and a Facebook account, although I check them every few days. I prefer a personal visit or a phone call.

If you had to live your life over what would you do differently?

I have never had that question asked to me before. And, I’ve never thought about it, until now. I am totally cool with my life and everything that’s happened to me.

The success rate for inventions is estimated to be less than one half of one percent; I attribute that a high percentage of failures can be attributed to poor marketing.  Would you agree?

I would. From my experience, the way an invention is marketed and sold is so often much more important than the quality of the invention itself.

 

Andrew R. Thomas PhD

Title: Assistant Professor of Marketing and International Business
Department: Department of Marketing
Office: CBA 321
Phone: (330)972-7119
Fax: 330-972-5798
Email: art@uakron.edu
Website: http://www.AirRage.org

The Berry-AMA Book Prize recognizes books whose innovative ideas have had significant impact on marketing and related fields.

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Why would you as a firefighter want to use a patent attorney that is a professional fire fighter and an Inventor?

Why would you as a firefighter want to use a patent attorney that is a professional fire fighter and an Inventor?
by Andrew Spriegel
January 12, 2011

Many of the advances made in firefighting and EMS equipment and training have been made by firefighters and paramedics.  So if you are one of the numerous firefighter/EMS inventors, who do you go to write a patent to protect your idea?  Paul Filon, full-time lieutenant and paramedic in the Strongsville Fire Department and a licensed and registered Patent Attorney with the United States Patent and Trademark Office.  Paul works at Spriegel & Associates, LLC (Patent & Trademark Attorneys) in Hudson, Ohio, http://www.Smart2Patent.com.

In addition to working as an EMT/paramedic for 22 years and a firefighter for 16 years, Mr. Filon is also chemistry specialist and Haz-Mat technician for the regional Haz-Mat and bomb teams.  He is experienced in several technical rescue disciplines and teaches a variety of firefighter and EMS classes.

Spriegel & Associates, LLC is gaining a reputation as working with firefighters, Captain Phil McLean is one of their clients and one of those inventor/firefighter types that owns Sensible Products Inc. (www.senpro.net), in Richfield, Ohio.  Phil and his business partner, retired Fire Chief, Russ English are quality manufacturers of unique holders and bracketry for fittings, adapters, brass goods and tools mounted on fire trucks.  Here is what Phil has to say about working with Paul:

I have worked with Paul Filon on several occasions related to product development. With his Fire Service background and knowledge of Emergency Services it made the development and patent process easy for me and my company as we were developing a new product in the business. He is an energetic worker and has a passion for all the work and all of his professions.  His multi-professional experience was and continues to be an asset to our project.

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More organizations virtualize computer stations, enabling users to access software remotely

More organizations virtualize computer stations, enabling users to access software remotely

By CHUCK SODER
4:30 am, January 10, 2011

(Reprinted with Author’s permission)

 

Most of the employees who will populate the new University Hospitals Ahuja Medical Center will work on computers shaped like tissue boxes.

They won’t be alone: A growing number of companies and organizations in Northeast Ohio are working to “virtualize” their desktops, and even more are thinking about it.

For University Hospitals, the Ahuja Medical Center is just the beginning. The hospital system plans to replace most of its personal computers with those “tissue boxes” — referred to as “thin client” computers — over the next few years, said Brad Chilton, chief technology officer in the hospital system’s information technology department.

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Attorneys have been laidoff from Large Law Firms and have to set up a New Office – Go Used!

Attorneys have been laid off from large law firms and have to set up a New Office – Go Used!
by Andrew Spriegel
December 9, 2010

Being an attorney and having attorney friends that have been laid off, I see those friends quickly rent cheap office space, rush out to Office Max and buy inexpensive furniture that does not exactly ‘WOW” a prospective client.

I am suggesting you go USED!  One of the large law firms I used to work for bought their furniture from Office Furniture Warehouse at 4100 Payne Avenue, Cleveland, Ohio 44103, 216.431.2700, 216.431.7778.  This is not a paid advertisement or endorsement.  There are used furniture stores all over, I just happen to like the team at their store, the great furniture at the store and I have purchased a lot of it.  I would never consider buying new office furniture for my office or home again.

Here is one of my latest purchases, I wanted additional two 5 drawer Steelcase (Great Product) lateral files.  The files look brand new and they were approximately $379 each plus $75 deliver or about $833 + a $20 tip for the deliver guys, so a total of $853 TOTAL.  The files look brand new, have the keys for locking the files and they shipped them with an abundance of dividers!  By the way the drivers are great and very careful in moving the furniture.  Below is a picture taken off of Office Furniture Warehouse website.

Just for comparison I called a local company (Canton Ohio) for a quote on new Steelcase in “case” I needed more lateral files in the future.  I try to shop locally as much as possible or in Ohio.

Here are drawings/informational sheets and the attached quote for the new lateral files:

So here is the quote:

So here is the actual quote from a company located 7 miles from my home in Jackson Township, $2586.25.   So I SAVED $2586.25 – $853 = $1753.25.  So to all my clients and future clients, let me say I am not cheap, I am saving you money by reducing overhead and going green (the cabinets look better in my office than a landfill) so that I can pass that savings along to you.  So if you read this post please ignore the tiny, almost imperceptible ding on the lower cabinet door on the right side cabinet.  I interviewed Allen Ferber, the owner of Office Furniture Warehouse.

Question: Where do you get your furniture?

We get out furniture from mostly very large companies who are either moving and/or purchasing new furniture.  More than half comes from the east coast, about a quarter comes from places like Chicago and Detroit, and that balance from metro Cleveland.

Question: How do you advertise and promote you business?

People find us in many ways. We advertise on Television, the internet, various print media – business magazines and newspapers.  We also get a lot of our business by word of mouth.

Question: How far do you ship furniture?

We ship mostly in the eastern half of the United States, however 80% of our business is within a hundred miles of Cleveland.

Question: What type of furniture do you sell?

We sell mostly high end office furniture and some nice home office furniture, with very little lower end furniture.

Question: Where are you located?

Our business is located about 3 minutes from downtown Cleveland.

Question: Where can I see you furniture?

A cross section of the furniture is put on our website. – we encourage people to call with their needs and we can within a few minutes e-mail pictures of various items that may be of interest.

Question: Can I get get a discount on my next purchase for writing this article?

Andrew, I have a call coming in on another line, I have to go, let me call you next week.

Yo Allen I am still waiting for your call!  Either way you have saved me a lot of money!

Take Away: So if you are looking to opening a new firm or business I recommend buying used.  In addition, if you are a new client think of the money I am saving you!  Not to mention the great work/services we perform.

Office Furniture Warehouse at 4100 Payne Avenue, Cleveland, Ohio 44103, 216.431.2700, 216.431.7778.

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Self Publishing is a Great Way to Promote your Business and Services

Self Publishing is a Great Way to Promote your Business and Services
by Andrew R. Spriegel
Patent Attorney
Spriegel & Associates, LLC
Patent and Trademark Attorneys
http://www.smart2Patent.com

Self publishing a book has become easier and more profitable and a great way to brand yourself.

The Spilled Coffee Chronicles is a series of volumes that document real world examples of an actual invention or business. This series (the Equal Slice Cutting Board) is made up of numerous volumes.  The Equal Slice Cutting Board (www.PortionPadL.com) series is the factual story and the actual experience of an inventor Greg Getzinger and me as we worked together to move an invention from an idea to a successful, commercialized product.  The Product is exceeding all sales expectations with Domino’s Pizza, Schwan’s Foods, Piccadilly Circus Pizza, Speedway and many others.

The Spilled Coffee Chronicles of Invention™ is a series of volumes about any invention, created and owned by Andrew R. Spriegel.  Each series of volumes documents the actual ideas, creation, production and marketing of a single invention.  The SCCI documents both the
successes and failures along the path.  Inventing the Pizza Cutting Board (the Portion PadL™) examines one invention with multiple volumes that concentrate on one or more aspects of the process. Volume One, The Inventors, takes a look at what it takes to be
an inventor and helps you to commercialize your idea or product if you move forward.

Books available in both electronic and paperback versions:

Paperback book on Amazon $14.99

 

Electronic book on Kindle $4.95

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