Category Archives: Branding

Collaboration May Be The Answer You Are Looking For To Be Successful With A Product

Collaboration May Be The Answer You Are Looking For To Be Successful With A Product
By Andrew R. Spriegel

Here is a product that we have just started to commercialize successfully after 7 years of sitting on the shelf because it was 2 complicated. It is a drip-less baster that required tooling, $50,000+

We had received several licensing deals on the baster from numerous companies but all of the companies were offering pennies on the dollar, so we turned them down.

I was introduced to a marketing professional this year and we spoke about the products I have at various stages of development. When he looked at the baster he said “you don’t have to license the baster, you only have to license the valve!”

This is why collaboration is critical. We gave the marketer a percentage of sales and went from a position of weakness with the baster to a position of strength with just the valve.

At the Chicago Home and Housewares show this year we offered companies a non-exclusive license to make and use the valve for a royalty on each valve sold. Of all the companies we approached only one wasn’t interested. We showed the companies this video http://www.WonderValv.com and they realized without the valve their baster would leak and the basters with the valve wouldn’t…If we hadn’t brought someone else on the baster would still be on the shelf gathering dust.

youtube=http://www.WonderValv.com/watch?v=JaNH56Vpg-A

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The worst voice of the brand *is* the brand by Seth Godin

The worst voice of the brand *is* the brand
By Seth Godin
April 3, 2011

We either ignore your brand or we judge it, usually with too little information. And when we judge it, we judge it based on the actions of the loudest, meanest, most selfish member of your tribe.

When a zealot advocates violence, outsiders see all members of his tribe as advocates of violence.

When a doctor rips off Medicare, all doctors are seen as less trustworthy.

When a fundamentalist advocates destruction of outsiders, all members of that organization are seen as intolerant.

When a soldier commits freelance violence, all citizens of his nation are seen as violent.

When a car rental franchise rips off a customer, all outlets of the franchise suffer.

Seems obvious, no? I wonder, then, why loyal and earnest members of the tribe hesitate to discipline, ostracize or expel the negative outliers.

“You’re hurting us, this is wrong, we are expelling you.”

What do you stand for?

Reprinted with permission from the author

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Reject the tyranny of being picked: pick yourself

Reject the tyranny of being picked: pick yourself

by Seth Godin

Reprinted with permission

Amanda Hocking is making a million dollars a year publishing her own work to the Kindle.  No publisher.

Rebecca Black has reached more than 15,000,000 listeners, like it or not, without a record label.

Are we better off without gatekeepers?  Well, it was gatekeepers that brought us the unforgettable lyrics of Terry Jacks in 1974, and it’s gatekeepers that are spending a fortune bringing out pop songs and books that don’t sell.

I’m not sure that this is even the right question. Whether or not we’re better off, the fact is that the gatekeepers–the pickers–are reeling, losing power and fading away. What are you going to do about it?

It’s a cultural instinct to wait to get picked. To seek out the permission and authority that comes from a publisher or talk show host or even a blogger saying, “I pick you.”  Once you reject that impulse and realize that no one is going to select you–that Prince Charming has chosen another house–then you can actually get to work.

If you’re hoping that the HR people you sent your resume to are about to pick you, it’s going to be a long wait.  Once you understand that there are problems just waiting to be solved, once you realize that you have all the tools and all the permission you need, then opportunities to contribute abound.

No one is going to pick you.  Pick yourself.

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Filed under Believe in Yourself, Blogging, Branding, Freedom, FreshThinking, Re-Invent Yourself, Reinventing Yourelf, Seth Godin

Do you think he would be a good boss or business owner?

Do you think he would be a good boss or business owner?
by Andrew R. Spriegel

I was at International Pizza Expo 2011 (organized by National Association of Pizzeria Operators) at the Las Vegas Convention. I walked the various isles and went up to a great booth and saw a Chef, in a great looking Chef’s “uniform”.  I assumed he was the owner and asked “if he owned the business”?  What he said actually shocked me.  He said ” do you think if I was the boss I would be wearing this clown suit”?  We both had a good laugh, but his comment bothered me.  In my experience, the great bosses (with the successful businesses) are those “bosses” that will do anything to make the business successful, they will scrub the toilets, they will take out the trash, they will do whatever it takes to grow the business.  They will wear the “clown’s suit” and do what is necessary to brand and grow the business.

As I walked away from the booth and thought “Would he be a successful business owner?”,  in my mind, probably not.  If you are not willing to wear the uniform, you are not the type to scrub the toilets, and you are probably are not dedicated to do whatever it takes to be successful in a business.

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Do you make these mistakes marketing your product?

Do you make these mistakes marketing your product?
by Andrew R. Spriegel
February 23, 2011

ANDHOW INNOVATIONS, LLC is finally ready to sign the non-exclusive licensing agreements and make money on our product!

The product is a dripless baster.  Here is the initial prototype:

 

Baster Valve

Baster Valve Inserted into the Tube

I don’t know why it took me seven years to figure out how to market my business partner’s and my invention.  My business partner is Howard Loewenthal, a principal engineer at Invacare Corporation. We developed a dripless baster that we have attempted to market and sell for years.

Here is a video of a typical baster in operation:

http://www.youtube.com/watch?v=_kUYyJ5ACYA

Here is a video of the ANDHOW INNOVATIONS, LLC dripless baster

http://www.youtube.com/watch?v=4rs5c96jKes&NR=1

We tried over and over to sell the baster with the check valve, we were in a position of weakness.  Last year we received a licensing offer from Merry Chance, a Chinese Company, that was below our expectations. In spite of our desire to so settle a deal, we turned down the offer and it dawned on me!!!

We don’t have to sell the baster!!….We just have to sell the valve!!!

INSTANTLY WE WENT FROM A POSITION OF WEAKNESS TO A POSITION OF STRENGTH!  Either you license out valve and have a dripless baster or pass and sell a baster that LEAKS!

Introducing the:

In comes Van Washburn from FIT-Brands www.fit-brands.com to handle the marketing and a new video:

www.wondervalv.com

Off to the Housewares Show in Chicago next month, we will keep you posted on the outcome!

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Innovators and Genius in Ohio

Dale Adams, an Automotive Genius with a facility completely renovated in an 1928 art deco factory building in Kent, Ohio

Bio written by Josie Adams

Some people must be born with cars in their blood and a magnetic attraction to all things mechanical. Dale Adams, the founder and president of Dale Adams Enterprises is undoubtedly one of these people!

His journey towards the turning point in life – driving age – was probably an early indicator; he started wiring and re-wiring electric train layouts at the age of four, and by 14 had built his own hydroplane from plans published by Popular Mechanics magazine. But his interest in skimming the ponds of Andover, Massachusetts soon gave way to the New England influence of British sports cars, and soon after a family move to northern Ohio, the boat was sold to provide the down payment on a used 1964 MGB.

To pay for the car, he got an after school job at a local used car lot, where he suffered the indignities of rubbing out the good of his boss’ “car-of-the-week” so the boss could gaze out over the shine as he drove, and spray painting carpets to “renew” them. But the pleasure of driving the car on the hilly, tree-lined roads of the Western Reserve more than made up for the demands of the short-lived job. And instead of being discouraged by the inevitable mechanical problems of a used British car, he was lost for hours in the garage, pulling the engine and attending to his latest repair & improvement projects.

This relatively short period of life was to have a profound influence on his future, whetting his appetite for all sorts of automotive knowledge and experience, and becoming a driving desire to involve himself with the cars and machines from the 1900’s up to about the beginning of WWII – cars which many believe are the epitome of automotive style and elegance.

In 1971, soon after the MGB turned into an engagement ring, the acquired his next project – a Jaguar XK120. Living in Tulsa, Oklahoma at the time, Dale was lucky enough to meet his mentor, Glenn Pray, owner of the Auburn Cord Dusenburg Co., known for manufacturing modern replicas of the famous Auburn Speedsters. During the days he worked for Pray building the replicas, and spent much of his after work time learning the almost lost arts of metal shaping and finishing and using lead to make repairs. At the young age of 23 he completed a hand-built Auburn dual cowl phaeton for Pray, which was the prototype for a new line of replica cars.

He also spent every spare minute with car enthusiast friends and acquaintances, looking over their shoulders trying to learn and absorb everything possible about cars and how they were built, maintained and restored. He also bought, for $600, the remains of a 1966 Jaguar E-Type roadster that had been rolled. Working in his garage, between part time repair jobs taken on to provide the funds, he completely restored the Jag, and won the Jaguar Club’s National 1st prize, and several other 1st prize awards at local events.

Armed with these, and a rapidly growing reputation, Dale decided to strike out on his own, and at the age of 24, moved his family back to Ohio to start his own restoration business in a converted chicken coop on property he and his wife Josie bought in Northfield Center. Although he first cars he restored were 1950’s Jaguars, his real love is focused on the cars of the ‘20s and ‘30s, the beautiful and expensive cars that are known to collectors and enthusiasts as “The Classics”.

Sharing his enthusiasm for these cars led to friendships and restoration jobs with leading collectors of the area, including Packards, Rolls-Royces, Nashes and Peugeots, a classic Cadillac for the late Len Immke (co-founder of Wendy’s restaurants), and many others.

After several additions and remodelings, the location in the Northfield chicken coop was outgrown, and the business moved to a modern facility in an industrial park in Twinsburg. Needing more space after six years there, Dale and his wife Josie, who shares his interest in cars and architecture, purchased and completely renovated a 1928 art deco factory building in Kent, Ohio, and moved the business into it in February of 1995.

Adams, who says he “Loves the challenges and rewards of doing a complete, full restoration”, prides himself on having one of the most completely equipped auto restoration facilities in the world. Partial jobs and maintenance operations are only done as a courtesy for established clients. “We have a complete metal fabricating facility”, says Adams, “an extensive wood and pattern shop, a fully equipped body and paint facility, upholstery and trimming capabilities and a complete machine shop equipped with precision tools and CNC equipment that is used extensively to replace lost or ruined parts. About the only things we can’t do in-house are castings, plating and engine boring, which we sub-contract to various specialists.”

Not content to rest on their restoration laurels, Adams and his wife have also founded other auto-related businesses which they operate from the Kent facility, including a manufacturing operation which produces precision machined components which are used by some of the leading auto parts manufacturers to re-manufacture modern automobile rack & pinion steering systems. Adams not only developed the methodology for making these parts, he designed and built many of the machines used to do it!

Since he’s spent a lifetime working with cars and tools, it is perhaps no surprise that he undertook yet another venture, to re-design and manufacture a better version of the lowly mechanics creeper. Called “The Bone”, this product has been featured in a host of national trade and consumer magazines, on National television, and is currently marketed on a worldwide basis.

Dale’s most recent project is a 20,000 square foot mansion situated on a 72 acre farm in Ravenna, Ohio, which he plans on turning into his new home after renovation.

Automobiles they have restored in the past, as well as current and upcoming projects.

 

1928 Nash Ambassador

 

1931 Pierce Arrow

 

See www.daleadamsenterprises.com for the Dale Adams Website

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Manufacturing is not going away in Ohio — here’s why.

There is a lack of skilled workers over the next 3 to 10 years. According to a recent study, North-East Ohio will lose 60,000 manufacturing workers over the next 10 years.

Ohio manufacturing is responsible for more than one fourth of Ohio’s Gross State Product!

For the State of Ohio, manufacturing’s average wages are exceeded only by mining. (Ohio Bureau of Labor Market Information)

Ohio ranks third nationwide in manufacturing output.

Manufacturing leads other Ohio industries in Contribution to Gross State Product.

 

Started in 2002 with less than 20 companies, the AWT has now grown to over 95 companies all working together to create a farm system for skilled workers.

Over the past year, the AWT has focused its efforts on the college education of future employees. Working with Lakeland Community College and Auburn Career Center, an associate of applied science in manufacturing has been developed as well as an educational and career pathway. This degree is also aligned with the National Association of Manufacturers Credentialing System.

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