Category Archives: Andrew Spriegel

Collaboration May Be The Answer You Are Looking For To Be Successful With A Product

Collaboration May Be The Answer You Are Looking For To Be Successful With A Product
By Andrew R. Spriegel

Here is a product that we have just started to commercialize successfully after 7 years of sitting on the shelf because it was 2 complicated. It is a drip-less baster that required tooling, $50,000+

We had received several licensing deals on the baster from numerous companies but all of the companies were offering pennies on the dollar, so we turned them down.

I was introduced to a marketing professional this year and we spoke about the products I have at various stages of development. When he looked at the baster he said “you don’t have to license the baster, you only have to license the valve!”

This is why collaboration is critical. We gave the marketer a percentage of sales and went from a position of weakness with the baster to a position of strength with just the valve.

At the Chicago Home and Housewares show this year we offered companies a non-exclusive license to make and use the valve for a royalty on each valve sold. Of all the companies we approached only one wasn’t interested. We showed the companies this video http://www.WonderValv.com and they realized without the valve their baster would leak and the basters with the valve wouldn’t…If we hadn’t brought someone else on the baster would still be on the shelf gathering dust.

youtube=http://www.WonderValv.com/watch?v=JaNH56Vpg-A

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Do you think he would be a good boss or business owner?

Do you think he would be a good boss or business owner?
by Andrew R. Spriegel

I was at International Pizza Expo 2011 (organized by National Association of Pizzeria Operators) at the Las Vegas Convention. I walked the various isles and went up to a great booth and saw a Chef, in a great looking Chef’s “uniform”.  I assumed he was the owner and asked “if he owned the business”?  What he said actually shocked me.  He said ” do you think if I was the boss I would be wearing this clown suit”?  We both had a good laugh, but his comment bothered me.  In my experience, the great bosses (with the successful businesses) are those “bosses” that will do anything to make the business successful, they will scrub the toilets, they will take out the trash, they will do whatever it takes to grow the business.  They will wear the “clown’s suit” and do what is necessary to brand and grow the business.

As I walked away from the booth and thought “Would he be a successful business owner?”,  in my mind, probably not.  If you are not willing to wear the uniform, you are not the type to scrub the toilets, and you are probably are not dedicated to do whatever it takes to be successful in a business.

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Do you make these mistakes marketing your product?

Do you make these mistakes marketing your product?
by Andrew R. Spriegel
February 23, 2011

ANDHOW INNOVATIONS, LLC is finally ready to sign the non-exclusive licensing agreements and make money on our product!

The product is a dripless baster.  Here is the initial prototype:

 

Baster Valve

Baster Valve Inserted into the Tube

I don’t know why it took me seven years to figure out how to market my business partner’s and my invention.  My business partner is Howard Loewenthal, a principal engineer at Invacare Corporation. We developed a dripless baster that we have attempted to market and sell for years.

Here is a video of a typical baster in operation:

http://www.youtube.com/watch?v=_kUYyJ5ACYA

Here is a video of the ANDHOW INNOVATIONS, LLC dripless baster

http://www.youtube.com/watch?v=4rs5c96jKes&NR=1

We tried over and over to sell the baster with the check valve, we were in a position of weakness.  Last year we received a licensing offer from Merry Chance, a Chinese Company, that was below our expectations. In spite of our desire to so settle a deal, we turned down the offer and it dawned on me!!!

We don’t have to sell the baster!!….We just have to sell the valve!!!

INSTANTLY WE WENT FROM A POSITION OF WEAKNESS TO A POSITION OF STRENGTH!  Either you license out valve and have a dripless baster or pass and sell a baster that LEAKS!

Introducing the:

In comes Van Washburn from FIT-Brands www.fit-brands.com to handle the marketing and a new video:

www.wondervalv.com

Off to the Housewares Show in Chicago next month, we will keep you posted on the outcome!

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Using “Constant Contact” to Market Abstract Art

Using “Constant Contact” to Market Abstract Art
By Lynne Taetzsch

(Andrew Spriegel) – I asked Lynne to write this article because not only does she create amazing art but she also does a great job at marketing her work.  Her artwork and art books are collected worldwide.  “Constant Contact” is a paid service provider that helps their customers build stronger customer relationships with professional-looking email newsletters.  Lynne uses “Constant Contact” to promote her business.

(Lynne Taetzsch) When I first started accumulating the email addresses of art lovers interested in my abstract paintings, I kept it as a “group” in my email address book.  But of course, as the list grew, there was no way to send a group email without my message being blocked from many mailboxes.  Plus, as I changed computers and software, it was hard to manage that list.

(Andrew Spriegel – I am one of Lynne’s fans and I have the painting below in my law firm.  The photos are great but the don’t give a true perspective of  the amazing textures and vibrancy of the colors in her works)

(Lynne Taetzsch) Constant Contact came to the rescue.  It offers safe emailing to any size group of business prospects.  People who receive Constant Contact email trust their brand and know they can easily opt out of getting any more emails from me if they so choose.

Constant Contact allows me to maintain my email lists on their site, dividing them into any number of specialized groups.  I have one for “art lovers” for example, for those who have expressed an interest in my art; and another for “art collectors,” those who have purchased my art.  I also have a list for “designers & galleries” in case I want to send a special message to the trade.

Once my lists are up to date on Constant Contact, I can easily send a group email, selecting from any number of pre-designed formats including a newsletter or plain business letter.  I can also insert images of my art and links to any number of pages on my website.  Once I’m completely satisfied with the project, I can then select the email groups I want to receive the message and schedule the date and time to send it.

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Why would you as a firefighter want to use a patent attorney that is a professional fire fighter and an Inventor?

Why would you as a firefighter want to use a patent attorney that is a professional fire fighter and an Inventor?
by Andrew Spriegel
January 12, 2011

Many of the advances made in firefighting and EMS equipment and training have been made by firefighters and paramedics.  So if you are one of the numerous firefighter/EMS inventors, who do you go to write a patent to protect your idea?  Paul Filon, full-time lieutenant and paramedic in the Strongsville Fire Department and a licensed and registered Patent Attorney with the United States Patent and Trademark Office.  Paul works at Spriegel & Associates, LLC (Patent & Trademark Attorneys) in Hudson, Ohio, http://www.Smart2Patent.com.

In addition to working as an EMT/paramedic for 22 years and a firefighter for 16 years, Mr. Filon is also chemistry specialist and Haz-Mat technician for the regional Haz-Mat and bomb teams.  He is experienced in several technical rescue disciplines and teaches a variety of firefighter and EMS classes.

Spriegel & Associates, LLC is gaining a reputation as working with firefighters, Captain Phil McLean is one of their clients and one of those inventor/firefighter types that owns Sensible Products Inc. (www.senpro.net), in Richfield, Ohio.  Phil and his business partner, retired Fire Chief, Russ English are quality manufacturers of unique holders and bracketry for fittings, adapters, brass goods and tools mounted on fire trucks.  Here is what Phil has to say about working with Paul:

I have worked with Paul Filon on several occasions related to product development. With his Fire Service background and knowledge of Emergency Services it made the development and patent process easy for me and my company as we were developing a new product in the business. He is an energetic worker and has a passion for all the work and all of his professions.  His multi-professional experience was and continues to be an asset to our project.

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How did you become a Journalist?

How did you become a Journalist?

Interview with Ed Waters Jr. from the FrederickNewsPost.com
by Andrew R. Spriegel

I read a great story the other day by Ed Waters Jr. about a company that uses border collies to chase geese away from ponds and grassy areas without harming them.

Dog, Dog … Goose
Unwanted fowl are no match for Geese Police
Originally published June 14, 2010

By Ed Waters Jr.
News-Post Staff

E-mail him at ewaters@newspost.com or call him at 240-215-8607.

Click here to read the story.

However, after reading the story  I was interested in how Ed Waters Jr. became a journalist.  Here is the interview that followed:

Andrew R. Spriegel: When did you start working for the Frederick News Post?

Ed Waters Jr: I’ve worked at the Frederick News-Post since 1965, started the night after I graduated from Frederick High School.  I worked as a pressman in hot type for about 13 months, was drafted into service and was in the Marines (July 1966-July 1968) including a tour of duty in Vietnam. I returned and worked as a pressman (the company had moved and installed a cold type system), then worked in other production jobs — plate making, typesetting, composing.  I traveled a lot, did photography as a hobby  and started writing travel and feature articles and taking photos of light news such as weekend festivals, etc.

Andrew R. Spriegel: You mentioned that you went to school part time while working at the paper?

Ed Waters Jr: When Hood College, in Frederick, opened up to male day students (now it is fully co-ed), I began studying in the spring of 1973.  I went part time, took eight years to get a B.A. in communications (journalism, English, art).  I had taken two internships at the paper (worked my nights off from the production department in the newsroom at no extra pay) and in January 1976 joined the newsroom full time. I was still attending Hood College, during the day, working at night and around classes covering the county government for a year, then Frederick City government for about five years.

Andrew R. Spriegel: What else do you do at the paper?

Ed Waters Jr: Along with the city coverage, I also began covering business, real estate and automotive news, which I still do today.  At the time, editors did all of the work from writing, photos, layout, graphics, etc.  Now that is done by copy editors and page designers.  I didn’t plan to be a journalist, just looking for a job out of high school.  I still see myself as an employee of the paper, after 45 years, part of the entire operation and not just a reporter or editor.

Andrew R. Spriegel: Do you enjoy your job?

Ed Waters Jr: I enjoy the job, it is an education each day to meet people, see what is going on locally and around the world. I’ve met a president (Clinton), interviewed other well-known people, traveled and got to to know some great people in the community I probably would not have known if I was in another job.

Andrew R. Spriegel: What are your hobbies?

Ed Waters Jr: I don’t do much photography any more, but enjoy working around my house, reading (histories, mysteries), exercising (walking, yoga with 5-lb weights) and church (I speak each Sunday for a half-hour service at an assisted living center prior to the regular service at the church which is nearby).

Andrew R. Spriegel: Keep up the great work.

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Is the Marketing for the Smart Car Dumb??????

Is the Marketing for the Smart Car Dumb??????
by Andrew R. Spriegel
December 21, 2010

Yes I own a Smart Car:

I am 6′ 3″ and easily fit into the Smart Car Passion(easily fits 6′ 9″ drivers).  People ask me every day if it’s safe?????   Where is the Smart Car marketing???

Here is the information from the Smart Car website: 

The smart passion meets or exceeds all federal government crash test standards, including a 5-star side crash rating, and the highest scores for front and side crash worthiness and roof strength from the Insurance Institute for Highway Safety. [How come nobody knows this! In addition, the vehicle’s safety management system is equipped with advanced crash avoidance (active safety) and crash protection (passive safety) systems that come standard on all models.

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