Category Archives: Andrew R. Spriegel

Collaboration May Be The Answer You Are Looking For To Be Successful With A Product

Collaboration May Be The Answer You Are Looking For To Be Successful With A Product
By Andrew R. Spriegel

Here is a product that we have just started to commercialize successfully after 7 years of sitting on the shelf because it was 2 complicated. It is a drip-less baster that required tooling, $50,000+

We had received several licensing deals on the baster from numerous companies but all of the companies were offering pennies on the dollar, so we turned them down.

I was introduced to a marketing professional this year and we spoke about the products I have at various stages of development. When he looked at the baster he said “you don’t have to license the baster, you only have to license the valve!”

This is why collaboration is critical. We gave the marketer a percentage of sales and went from a position of weakness with the baster to a position of strength with just the valve.

At the Chicago Home and Housewares show this year we offered companies a non-exclusive license to make and use the valve for a royalty on each valve sold. Of all the companies we approached only one wasn’t interested. We showed the companies this video http://www.WonderValv.com and they realized without the valve their baster would leak and the basters with the valve wouldn’t…If we hadn’t brought someone else on the baster would still be on the shelf gathering dust.

youtube=http://www.WonderValv.com/watch?v=JaNH56Vpg-A

Leave a comment

Filed under Andrew R. Spriegel, Andrew Spriegel, Blogging, Brand, Branding

Innovators and Genius in Ohio – Ron Ponder

by Andrew R. Spriegel
March 23, 2011

Ron Ponder – Radio Personality

Ron hosts a talk show “POINTS TO PONDER”, News-Talk 1480 WHBC – Canton, Ohio.  WHBC is the oldest full-time AM radio station in Canton, Ohio.  The website http://www.whbc.com is popular in numerous countries, particularly in the US.

“Points to Ponder” is known as “the fastest 2 hours in radio!!!” Ron covers topics from local news, politics & sports to the world and there are very few topics he is afraid to tackle (and I am sure he pisses a “few” people off).  His show airs Monday through Friday 10 a.m. – 12 p.m. with his contact information (330) 450-1480 or rponder@whbc.com (www.whbc.com).

Ron Ponder was born in Lafayette, Georgia, raised both there and in Akron Ohio.  He is often called “one of the world’s last remaining renaissance men” and/or a “corny guy” owning Ponder Systems media and marketing.

Ron has interviewed and/or discussed:

1.      Greg Gray, author of “Dad from a Distance”, a wide ranging interview that addresses everything from the biggest mistake non-custodial fathers can make to what these dads can do when they are an “unwelcome” presence.

2.      Democrat John Boccieri and Republican Jim Renacci

3.      YMCA gets Homeless Grant

4.      Affordable Housing Project in Canton

5.      Barack’s Speech

6.      The Jim Brown Saga in Cleveland

7.      Canton City Schools

8.      Congressman James Clyburn to call in about Voting Rights Act

9.      and on and on…

As an independent television producer (producer of programs for PBS affiliates, network affiliates, cable systems, corporate clients…television programs, commercials, documentaries, such as the history of Stark County; producer of the weekly program, and “The ESPN2 Local Sports Break”

Ron serves as the Chairman of the Board for Coming Together Stark County (formerly the Town Hall on Race Relations) and is a Board member of the President William McKinley National Presidential Library.

Ron has acted as a speechwriter for various national personalities, served as Deputy Mayor City of Canton and is a former publisher/part owner of “The Stark County Advantage” newspaper.

Ron served as a cardiac surgical assistant at Aultman Hospital.

He is the former president of Stark County branch NAACP and a guest columnist “The Canton Repository”

His favorite movies are: High Noon, King Kong, Cabin in the Sky, The Bourne series, Malcolm X, Captain Blood; favorite music: jazz, blues, country (old), clean hip hop and rap, zydeco, Motown, oldies; favorite books: Lord of the Rings trilogy

Ron attended both The University of Akron and Kent State University.

If you get a chance, tune into 1480 WHBC, Monday thru Friday 10 a.m. – 12 p.m.  You will be glad you did or as least enlightened/entertained.

By the way don’t forget Stephon King, Ron’s assistant/manager/”boss” that makes it all seem effortless. (Normally he is smiling)

Leave a comment

Filed under Akron, Andrew R. Spriegel, Canton, Innovation, Innovators and Genius in Ohio, Points to Ponder, Radio, Ron Ponder, WHBC

Do you think he would be a good boss or business owner?

Do you think he would be a good boss or business owner?
by Andrew R. Spriegel

I was at International Pizza Expo 2011 (organized by National Association of Pizzeria Operators) at the Las Vegas Convention. I walked the various isles and went up to a great booth and saw a Chef, in a great looking Chef’s “uniform”.  I assumed he was the owner and asked “if he owned the business”?  What he said actually shocked me.  He said ” do you think if I was the boss I would be wearing this clown suit”?  We both had a good laugh, but his comment bothered me.  In my experience, the great bosses (with the successful businesses) are those “bosses” that will do anything to make the business successful, they will scrub the toilets, they will take out the trash, they will do whatever it takes to grow the business.  They will wear the “clown’s suit” and do what is necessary to brand and grow the business.

As I walked away from the booth and thought “Would he be a successful business owner?”,  in my mind, probably not.  If you are not willing to wear the uniform, you are not the type to scrub the toilets, and you are probably are not dedicated to do whatever it takes to be successful in a business.

Leave a comment

Filed under Andrew R. Spriegel, Andrew Spriegel, Brand, Branding, business, Las Vegas, Pizza

Do you make these mistakes marketing your product?

Do you make these mistakes marketing your product?
by Andrew R. Spriegel
February 23, 2011

ANDHOW INNOVATIONS, LLC is finally ready to sign the non-exclusive licensing agreements and make money on our product!

The product is a dripless baster.  Here is the initial prototype:

 

Baster Valve

Baster Valve Inserted into the Tube

I don’t know why it took me seven years to figure out how to market my business partner’s and my invention.  My business partner is Howard Loewenthal, a principal engineer at Invacare Corporation. We developed a dripless baster that we have attempted to market and sell for years.

Here is a video of a typical baster in operation:

http://www.youtube.com/watch?v=_kUYyJ5ACYA

Here is a video of the ANDHOW INNOVATIONS, LLC dripless baster

http://www.youtube.com/watch?v=4rs5c96jKes&NR=1

We tried over and over to sell the baster with the check valve, we were in a position of weakness.  Last year we received a licensing offer from Merry Chance, a Chinese Company, that was below our expectations. In spite of our desire to so settle a deal, we turned down the offer and it dawned on me!!!

We don’t have to sell the baster!!….We just have to sell the valve!!!

INSTANTLY WE WENT FROM A POSITION OF WEAKNESS TO A POSITION OF STRENGTH!  Either you license out valve and have a dripless baster or pass and sell a baster that LEAKS!

Introducing the:

In comes Van Washburn from FIT-Brands www.fit-brands.com to handle the marketing and a new video:

www.wondervalv.com

Off to the Housewares Show in Chicago next month, we will keep you posted on the outcome!

Leave a comment

Filed under Andrew R. Spriegel, Andrew Spriegel, Benefit, Blogging, Brand, Branding, Bucks, business, Millionaire, Millionare, Millions, money, Property Rights, Proven, Re-Invent Yourself, Reinventing Yourelf, Results, Uncategorized

Using “Constant Contact” to Market Abstract Art

Using “Constant Contact” to Market Abstract Art
By Lynne Taetzsch

(Andrew Spriegel) – I asked Lynne to write this article because not only does she create amazing art but she also does a great job at marketing her work.  Her artwork and art books are collected worldwide.  “Constant Contact” is a paid service provider that helps their customers build stronger customer relationships with professional-looking email newsletters.  Lynne uses “Constant Contact” to promote her business.

(Lynne Taetzsch) When I first started accumulating the email addresses of art lovers interested in my abstract paintings, I kept it as a “group” in my email address book.  But of course, as the list grew, there was no way to send a group email without my message being blocked from many mailboxes.  Plus, as I changed computers and software, it was hard to manage that list.

(Andrew Spriegel – I am one of Lynne’s fans and I have the painting below in my law firm.  The photos are great but the don’t give a true perspective of  the amazing textures and vibrancy of the colors in her works)

(Lynne Taetzsch) Constant Contact came to the rescue.  It offers safe emailing to any size group of business prospects.  People who receive Constant Contact email trust their brand and know they can easily opt out of getting any more emails from me if they so choose.

Constant Contact allows me to maintain my email lists on their site, dividing them into any number of specialized groups.  I have one for “art lovers” for example, for those who have expressed an interest in my art; and another for “art collectors,” those who have purchased my art.  I also have a list for “designers & galleries” in case I want to send a special message to the trade.

Once my lists are up to date on Constant Contact, I can easily send a group email, selecting from any number of pre-designed formats including a newsletter or plain business letter.  I can also insert images of my art and links to any number of pages on my website.  Once I’m completely satisfied with the project, I can then select the email groups I want to receive the message and schedule the date and time to send it.

Continue reading

Leave a comment

Filed under Andrew R. Spriegel, Andrew Spriegel, artwork, Brand, Branding, business, Ithaca, Lynne Taetzsch, Market, Marketing, New, You

Why would you as a firefighter want to use a patent attorney that is a professional fire fighter and an Inventor?

Why would you as a firefighter want to use a patent attorney that is a professional fire fighter and an Inventor?
by Andrew Spriegel
January 12, 2011

Many of the advances made in firefighting and EMS equipment and training have been made by firefighters and paramedics.  So if you are one of the numerous firefighter/EMS inventors, who do you go to write a patent to protect your idea?  Paul Filon, full-time lieutenant and paramedic in the Strongsville Fire Department and a licensed and registered Patent Attorney with the United States Patent and Trademark Office.  Paul works at Spriegel & Associates, LLC (Patent & Trademark Attorneys) in Hudson, Ohio, http://www.Smart2Patent.com.

In addition to working as an EMT/paramedic for 22 years and a firefighter for 16 years, Mr. Filon is also chemistry specialist and Haz-Mat technician for the regional Haz-Mat and bomb teams.  He is experienced in several technical rescue disciplines and teaches a variety of firefighter and EMS classes.

Spriegel & Associates, LLC is gaining a reputation as working with firefighters, Captain Phil McLean is one of their clients and one of those inventor/firefighter types that owns Sensible Products Inc. (www.senpro.net), in Richfield, Ohio.  Phil and his business partner, retired Fire Chief, Russ English are quality manufacturers of unique holders and bracketry for fittings, adapters, brass goods and tools mounted on fire trucks.  Here is what Phil has to say about working with Paul:

I have worked with Paul Filon on several occasions related to product development. With his Fire Service background and knowledge of Emergency Services it made the development and patent process easy for me and my company as we were developing a new product in the business. He is an energetic worker and has a passion for all the work and all of his professions.  His multi-professional experience was and continues to be an asset to our project.

Continue reading

Leave a comment

Filed under Andrew R. Spriegel, Andrew Spriegel, Blogging, Branding, Bucks, business, Easy, Economy, Financially Independent, Fire Fighters, Fire Fighting Equipmrnt, Fires, Free, Freedom, independent, Innovation, Intellectual Property, intellectual property rights, Invention, Licensing, Market, Marketing, Marketing Strategy, Millionaire, Millions, money, New, Patent, Patents, Results, Spriegel, Starting a business

The Pet Rock was more than a gag or fad it was a brilliant marketing strategy

The Pet Rock was more than a gag or fad it was a brilliant marketing strategy

By Andrew Spriegel
January 16, 2011

Nothing is as easy or as simple as it seems.  How times have you heard someone say “A guy made millions selling pet rocks.”

Marketing, Marketing and More Marketing

In inventing, retail and service businesses, success or failure often depends on marketing.

Gary Dahl, a Los Gatos, California advertising professional was in a bar in 1975 with his friends who were complaining about their pets.   Dahl, as a joke told his friends that he considered dogs, cats, birds, and fish messy, not well-behaved and they cost too much money,  he had a pet rock.  His “pet” was clean, well-mannered, easy to care for, required no expensive foods required no feeding, bathing, walking, grooming, was well-behaved, had an even temperament, would not grow elderly or pass away or become sick.  They were the perfect pets, and Gary joked about it with his friends.  However, he soon took the idea seriously, and went home and started to write an instruction manual for a pet rock.  The manual was full of jokes and gags that referred to the inanimate rock as a pet.

Dahl quit his job to launch Rock Bottom Productions, the company that sold the pet rocks for $3.95 per “pet”.   Marketing, packaging and shipping the pet rock like live pets, in cardboard, pet carrier boxes, with straw for the rock to rest on and breathing holes.  Large volume sales only lasted about six months, however sales made Dahl a millionaire.

Continue reading

3 Comments

Filed under Andrew R. Spriegel, Brand, Branding, Bucks, business, job, job search, Jobs, Market, Marketing, Marketing Strategy, Pet Rock, Re-Invent Yourself, Reinventing Yourelf, Spriegel, Starting a business, Success