Monthly Archives: April 2011

Collaboration May Be The Answer You Are Looking For To Be Successful With A Product

Collaboration May Be The Answer You Are Looking For To Be Successful With A Product
By Andrew R. Spriegel

Here is a product that we have just started to commercialize successfully after 7 years of sitting on the shelf because it was 2 complicated. It is a drip-less baster that required tooling, $50,000+

We had received several licensing deals on the baster from numerous companies but all of the companies were offering pennies on the dollar, so we turned them down.

I was introduced to a marketing professional this year and we spoke about the products I have at various stages of development. When he looked at the baster he said “you don’t have to license the baster, you only have to license the valve!”

This is why collaboration is critical. We gave the marketer a percentage of sales and went from a position of weakness with the baster to a position of strength with just the valve.

At the Chicago Home and Housewares show this year we offered companies a non-exclusive license to make and use the valve for a royalty on each valve sold. Of all the companies we approached only one wasn’t interested. We showed the companies this video http://www.WonderValv.com and they realized without the valve their baster would leak and the basters with the valve wouldn’t…If we hadn’t brought someone else on the baster would still be on the shelf gathering dust.

youtube=http://www.WonderValv.com/watch?v=JaNH56Vpg-A

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Filed under Andrew R. Spriegel, Andrew Spriegel, Blogging, Brand, Branding

The worst voice of the brand *is* the brand by Seth Godin

The worst voice of the brand *is* the brand
By Seth Godin
April 3, 2011

We either ignore your brand or we judge it, usually with too little information. And when we judge it, we judge it based on the actions of the loudest, meanest, most selfish member of your tribe.

When a zealot advocates violence, outsiders see all members of his tribe as advocates of violence.

When a doctor rips off Medicare, all doctors are seen as less trustworthy.

When a fundamentalist advocates destruction of outsiders, all members of that organization are seen as intolerant.

When a soldier commits freelance violence, all citizens of his nation are seen as violent.

When a car rental franchise rips off a customer, all outlets of the franchise suffer.

Seems obvious, no? I wonder, then, why loyal and earnest members of the tribe hesitate to discipline, ostracize or expel the negative outliers.

“You’re hurting us, this is wrong, we are expelling you.”

What do you stand for?

Reprinted with permission from the author

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Filed under Brand, Branding, Market, Marketing, Marketing Strategy, Public Relations, Seth Godin

Planning the perfect party -The “Artisan of Wine” Services may be the Answer for You

Planning the perfect party -The “Artisan of Wine” Services may be the Answer for You

A story about a start-up business based on passion

By Jim Murphy  –  The “Artisan of Wine”
April 2, 2011
jmurphy29@neo.rr.com
330-256-4761

My profession is Marketing and Advertising but my Passion in Wine and Wine Parties!  I love to educate people about wine and at the same time help your guests have a great time.

Introduction

The following information has been complied by me after 25 years in the restaurant and wine industries and some of the observations I have made.  I have worked in every type of restaurant from fast food to fine restaurants.  I have also dined and made keen observations in thousands of restaurants across the USA.   One restaurant where I worked in particular taught me the joys of food and wine.  As I gained more knowledge about wine, my passion only grew.  This is meant to be educational as well as a way to gain more appreciation for wine.

A Short History of Wine

Wine has been an integral part of society for almost 10,000 years.  The Phoenicians around 4000 BC were dependent on wine for trade.  The Roman Empire by far has had the largest impact on the development of viticulture and enology (the science and study of all aspects of wine and wine making).  Wine was an integral part of the Roman diet.  As the Roman Empire expanded so too did the wine industry.  The Romans invented the first wine bottles and barrels and also saw the start of the current appellation system identifying certain regions as being better than others for growing grapes.

In the 18th Century, wine was universally used almost exclusively by the Catholic Church and as its missionary ventures expanded, wine went with it.  By 1823, the missions had established themselves in Sonoma, California.

During Prohibition the wine trade was subsidized by “church wine”.  As Prohibition ended, the wine industry grew and evolved into what it is today.  Major improvements occurred in the 1960’s that led to advanced methods of producing higher quality wines.

How Wine is Made

The key components of wine making are soil, climate, and propagation.  It normally takes 3-5 years to establish vines.

The harvest begins at varying times depending on climate, grape, and geography.  Once grapes are harvested they are crushed resulting in the “must”.  The must is 80% juice, 16% skins (wine pigment), 4% seeds (tannin).  All juice is white, exposure to the skins and seeds imparts color and flavor.  After the crush the juice is pressed and fermented.  After fermentation wines are aged and/or bottled.

Identifying Wine

Wine is identified in different ways depending on the origin and type of wine.  Generally, Old World wines are named by the chateau or area and negociant/grower and not by the grape. In the New World most wine is identified by the grower/winery and type of grape.  Reading the label will always provide the pertinent information regarding alcohol content, vintage, type, origin and source.

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Filed under artist, Believe in Yourself, Benefit, Entertaining, Uncategorized, Wine, Wine Parties