Reject the tyranny of being picked: pick yourself

Reject the tyranny of being picked: pick yourself

by Seth Godin

Reprinted with permission

Amanda Hocking is making a million dollars a year publishing her own work to the Kindle.  No publisher.

Rebecca Black has reached more than 15,000,000 listeners, like it or not, without a record label.

Are we better off without gatekeepers?  Well, it was gatekeepers that brought us the unforgettable lyrics of Terry Jacks in 1974, and it’s gatekeepers that are spending a fortune bringing out pop songs and books that don’t sell.

I’m not sure that this is even the right question. Whether or not we’re better off, the fact is that the gatekeepers–the pickers–are reeling, losing power and fading away. What are you going to do about it?

It’s a cultural instinct to wait to get picked. To seek out the permission and authority that comes from a publisher or talk show host or even a blogger saying, “I pick you.”  Once you reject that impulse and realize that no one is going to select you–that Prince Charming has chosen another house–then you can actually get to work.

If you’re hoping that the HR people you sent your resume to are about to pick you, it’s going to be a long wait.  Once you understand that there are problems just waiting to be solved, once you realize that you have all the tools and all the permission you need, then opportunities to contribute abound.

No one is going to pick you.  Pick yourself.

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2 Comments

Filed under Believe in Yourself, Blogging, Branding, Freedom, FreshThinking, Re-Invent Yourself, Reinventing Yourelf, Seth Godin

2 responses to “Reject the tyranny of being picked: pick yourself

  1. It’s interesting how technology has liberated people. The gatekeepers as you called them, have been in charge for so many years; but now technology has begun to make them obsolete. It’s an elimination of the middle-man, so to speak. You mentioned Amanda Hocking, who is publishing and making money all on her own. In the old days, she would have been at the mercy of a publishing company, who could deem her work inadequate. Now, thanks to modern advances in technology, their jobs have been striped away. Now it’s up to the people if her work is any good. This is exactly the way it should be. Thanks for this great post!! As someone who has on occasion “not been picked”, this put a big smile on my face.

    • You are so right…the internet, cell phones, twitter…will change the world. People are less likely to engage in unethical behavior if a light is directed on them.

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