Do you make these mistakes marketing your product?
by Andrew R. Spriegel
February 23, 2011
ANDHOW INNOVATIONS, LLC is finally ready to sign the non-exclusive licensing agreements and make money on our product!
The product is a dripless baster. Here is the initial prototype:
I don’t know why it took me seven years to figure out how to market my business partner’s and my invention. My business partner is Howard Loewenthal, a principal engineer at Invacare Corporation. We developed a dripless baster that we have attempted to market and sell for years.
Here is a video of a typical baster in operation:
Here is a video of the ANDHOW INNOVATIONS, LLC dripless baster
We tried over and over to sell the baster with the check valve, we were in a position of weakness. Last year we received a licensing offer from Merry Chance, a Chinese Company, that was below our expectations. In spite of our desire to so settle a deal, we turned down the offer and it dawned on me!!!
We don’t have to sell the baster!!….We just have to sell the valve!!!
INSTANTLY WE WENT FROM A POSITION OF WEAKNESS TO A POSITION OF STRENGTH! Either you license out valve and have a dripless baster or pass and sell a baster that LEAKS!
In comes Van Washburn from FIT-Brands www.fit-brands.com to handle the marketing and a new video:
Off to the Housewares Show in Chicago next month, we will keep you posted on the outcome!