Innovators and Genius in Ohio – Daniel Moneypenny
by Andrew R. Spriegel
January 14, 2011
Daniel Moneypenny has transformed the English language into a revenue proposition, and he has done so on behalf of some of the world’s most powerful corporations. Daniel is a master of positioning statements, tagline, corporate & product naming, ad campaign development, along with his full spectrum ideation services for Fortune 50 & 100 clients.
Daniel is President and Chief Creative Officer of his branding/ideation firm, Emaginit that he founded over 25 years ago. Countless clients worldwide rely on emaginit for Moneypenny’s unique branding, potent phraseologies, and marketing stratagems. On any given day, he can create 100-200 branding entities for a specific client. These C-Suite clients have provided hundreds of written testaments to the effectiveness of his unconventional approach – from Dow AgroSciences and Pepsi to Time Warner.
Daniel has traveled far and wide developing branding & ideation elements. Exxon says he’s “extraordinarily gifted in turning a phrase into a great advantage.” Citicorp calls him a “man of ambition and integrity.” Procter & Gamble calls him the “Swiss Army Knife” of creative consultants.” Daniel cuts through immense information clutter to reach targeted audiences with a keen ability to connect viable words/phrases to products and new companies. In an over-communicated marketplace, his has an extraordinary skill, one that virtually ensures market share. He led Diebold’s ATM hardware and software branding launches across 26 countries. In addition to spearheading Amway’s branding efforts by developing 47 consecutive successful branding assignments throughout Europe, Japan and domestically. Emaginit continues to build its vast database, that currently holds in excess of 1,000,000 branding entities. He believes that intellectual property will become the new currency. So much so, emaginit is launching its own IP division to insure conception to consumption continuity.
Moneypenny has a wide array of experiences to draw from. He served with the U.S. Army in Europe as a paratrooper in the 82nd Airborne Division. He was selected as one of only twelve members for the US Prix LeClerc team. This elite team competed throughout Europe with other NATO teams in competitions involving running, obstacle course and extreme marksmanship. After the military & college, he crisscrossed the country. He was a California forest firefighter, fashion model, railroad employee, Chrysler assembly worker, cable TV salesman, & a sporting goods store owner. Daniel’s greatest experience is being a husband and father of three children.