10 Tips to Attract New Readers to Your Blog

By Suzanne Vara on April 5, 2010 Under General

(Andrew Spriegel) I am going to put Suzanne’s article to the test!  I am going to start out with No. 3 forums.  I don’t know a lot about forums so I am going to Google “forums” and add some random thoughts.  I searched Invention Forums and finally arrived on page 4 at www.inventionforum.com/forumdisplay.php?f=1

THIS IS GOING TO BE AN ONGOING POST/PROCESS: Here is my first post:

Here is my second forum post which is a repeat of the first post:

Blogging is a means of putting down your thoughts and ideas for others to read and take some sort of action. The reasons behind blogging are not really what matters much unless it is a chore or the feeling like you would rather go to the dentist and have four teeth pulled than write an article. What really matters is that you know why you are there, writing some really good content that drives people to do something, a call to action.

(Andrew Spriegel 06-25-10)  Great article about the “call to action” by By Mikkel Juhl On March 31, 2010 at http://daneblogger.com/write-great-call-action/.  So here is my call to action:

Invention Entreprenuers is a group that helps businesses and inventors by answering their questions and offering suggestions.  The link to the group is http://www.linkedin.com/groups?home=&gid=1898974&trk=anet_ug_hm&goback=%2Egsm_1898974_1_*2_*2_*2_ltod_requests.  A great thing about the group is that advertising or self promotion isn’t allowed and the group is focused on offering very useful advice for people to be more successful!  If this call to action works I should see more requests to join the group.  (Right now it has 1,945 members at 7:24 pm on June 25, 2010).  I have to say so far that Suzanne’s advice is really good.

(Andrew Spriegel, 06-25-10) I received a comment which I appreciated from Mark Stevens “

“Excellent post, will bookmark as permanent favourite”

Typically in my hectic life I run through the day and fail to slow down, so based on Suzanne Vara’s article I clicked on Mark Stevens’ name and found out he is a really cool architect with a great blog: http://markstephensarchitects.com/ 

So I decided to “subscribe” to his blog and hit the subscribe button and up popped:

I didn’t know what to do with the screen and what to select, hopefully someone can explain to me what subscribe does and bookmark and RSS?

New bloggers struggle to get readership as much as intermediate or even long standing bloggers. Growth is a big part of your blog as lead generation and finding new people to do something not only pays the bills, it also intensifies your passion for blogging. I know that there are those out there that believe that they would have the same passion for blogging if they were not making a dime or of they were making millions. Ok, I trust you but if the readership is down, sales are down – ultimately the blog goes down. It is a cycle that we do not like to think about but encompassed in passion is drive and when there is no drive, the passion is lost and the preverbal wall is hit and little by little the blog articles decrease until one day you realize it has been a month and nothing has been posted.

Bloggers alike will agree that growing your blog never stops. Sure, you may be happy with your 200 or even 2000 or so readers each day as you have probably connected with each one of them in one way or another and built an online community around your blog. But what if you could reach 25 or 50 new readers each day and you can interact with them and then their friends and their friends. If you are a follow the numbers person this is music to your ears as watching the traffic numbers increase is really something pretty to look at. How do you grow your blog, isn’t just writing great content and pushing it out to your regulars enough?

10 Tips to Attract New Readers to Your Blog

1. Social Networking Sites

The ones that come to mind are Twitter and Facebook. You are more than likely already doing this. What about LinkedIn and industry niche platforms? LinkedIn is for job seekers right? Think again. It is a business platform where you connect and share information with others in groups and by answering questions. People will buy from people they know – and read blogs of people they know.

(Andrew Spriegel)  I have the maximum number of “friends” on Facebook and I interact with friends and occasionally post some business related information.  I also get a chance to see what my four children (Kate, Matt, Megan and Emily) are doing during the day.  Sometimes I would have prefered not to see what they are doing.  I like connecting with my friends, all the way back to the neighborhood I grew up.  I like meeting new people and seeing what my friends are doing now.

 

 

(Andrew Spriegel) I am on Twitter but I am not sure I get it.  I see a lot of posts about making money on the web and creating a following.  I wish that I could filter out the advertisers.  Still trying to figure out Twitter and how it works.

2. Webinars

Webinars that you tune into live almost always have a hashtag to follow on Twitter. You are exposed to others who share your interest of the webinar subject and can connect with new people by sharing thoughts about the webinar on Twitter. Connecting with people is exposing yourself to them and building a relationship.

3. Forums

Oh how I love Forums. American Express Open Forum, Third Tribe Marketing, LinkedIn Groups. Forums pack the most punch when it comes to meeting, engaging and helping others. Talking with people and helping them solve a problem is not only exposing your knowledge, willingness to help another but having your signature line have your company name, blog link and possibly an email address, is that inviting subtleness that lets them know that you have a blog and also that you are open to receive communication outside the forum.

4. Monitor Trends

Monitoring trends and getting your article up before everyone else is no easy task however, if you are on top of what is going on and keep a close eye the just when the trend starts or right after it peaks, you can get great exposure to the article and your blog. Follow Twitter trends directly from your twitter page or a freehandly tool is Trendistic. Remember, Google loves new, fresh content.

5. Read and Comment on Blogs

This is not just the a-listers. Find up and comers and read and and comment. They will be very appreciative and return the favor. They will relate to you well as you share a common thread – both up and comers and searching for ways to get new traffic. Friends read friends.

6. Read Other Commenter Blogs

Ever see the same person over and over commenting on a blog but you never really paid much mind to see if they have a blog? Find it! If they are loyal to the blog that you both are reading and commenting on, they very possibly will be loyal to those that read and comment on theirs.

7. Exceptional Content

Do you homework and write great content … content that targets keywords and also asks people do do something. The content can be the best in the world however if no -one is reading it then it is pointless especially if it does not drive it back to providing value for your business. Yes, it’s about the readers but giving them the information and them clicking off to go on to somewhere else is not providing any value to your business. Value is determined by your business strategy and what you want out of it. Are you solely looking to build your online community? Are you looking to attract new customers, new people to comment on the blog? Determine why you are blogging and then write with that in mind.

8. Interests

You have other other interests outside of work right? Well, so does everyone else. You never know who may meet that could become a customer from a shared love of futbol. It is always very easy to find fans of teams that we love and come together as one but yet when it comes to business, it seems as if we lose our ability to connect easily and freely.

9. Local Community

There is a world on the other side of the computer that is waiting for you to emerge. Going to meet-ups, networking events, sporting events is another way to meet new people and get exposure to your blog. People will be curious to see what this blog is all about especially if they are a blogger. Competition is high to see if your blog matches up to theirs.

10. Article Marketing

Ezines, GoArticles are two very popular sites that you post your articles to with the understanding that the articles may be and most likely will be republished. The articles are required to be republished “as is” with your bio paragraph as well copyright information.

There are many ways to grow your blog and increase readership. These have proven to be effective for me. The best advice to grow your blog is to first to identify why you want to grow your readership. While this may seem like it is obvious to increase sales or get new clients, the articles are not always written with this in mind. An article that is a list of how to or ways, etc. needs to have enough usable information for the reader to go and put it into motion. If it works for them, they become a loyalist. An article with an affiliate link needs to entice the reader enough that they have to click the link. Growing your blog is a long term strategy as it involves time and a whole lot of commitment. People want to connect with the author and learn more about them and know that they really care about their readers by interacting with them. We know that people love to share any mentions of themselves and who they are friends with. Be that person.

What have you done to grow your blog? What has worked and not worked for you?

Suzanne is the founder of Kherize5.com, an advertising and social media marketing agency for small businesses and publisher of a blog that provides advertising and marketing tips.

Advertisements

4 Comments

Filed under Andrew R. Spriegel, Andrew Spriegel, Brand, Branding, business, Public Relations, Social Media, Suzanne Vara

4 responses to “10 Tips to Attract New Readers to Your Blog

  1. Andrew

    Thanks so much for putting this to the test. It is something that has really worked for me so I anxiously await to see what happens with you. Please keep us posted so that we can see if this was good advice.

    Look forward to your update on all of the points.

    Thanks Andrew for taking the time to repost this article and test it out.

    @SuzanneVara

  2. Excellent post, will bookmark as permanent favourite

  3. Andrew

    I am following to see how my advice is working and so far I am liking what I see how you are jumping into each of them. If you have time, it would be great to see them as a new post for your progress as I am very interested.

    Subscribing to blogs: this is a personal preference. You can subscribe to have it come directly to your inbox or via a reader. Your reader is what you designate to send the blog that you just subscribed to. For example, if you have a gmail account, you probably would subscribe via Google Reader as you would be checking this account often. Google reader allows you to either have the blog sent to your google.com/ig home page or to your reader. If you send it to your reader, once you log into your account, at the top there is the menu bar for gmail, calendar, documents, web, reader and then More. Clicking on reader will bring you to your reader and display the blogs that you are subscribing to with a snippet of the article.

    Bookmarking is different. You can bookmark an article and refer back to it. You can do this by control D on a PC (not sure what the command is on a mac) and that is saved to your personal computer. Now you can also use a social bookmarking site like delicious which is online and you can share with friends, followers, etc.

    Hope you do have time and can post each as a different post so that readers can see your progress for each point.

    Since you are a LI member, you can log in over at american express open forum and participate over there. There are some of the best articles in innovation, technology and of course my fav … marketing. It is not super interactive but again the articles over there are worth a read and you can connect with the small biz folks.

    @SuzanneVara

    PS great to see that you pulled one of Mikkel’s articles. Sad to see him not blogging as he is fantastic young man.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s