May 24, 2009
A commonly heard statistic regarding new products is that 90% of a product or invention’s success is marketing, marketing, marketing; that is getting the product out into the marketplace successfully. I have a new found respect for the marketers that I have worked with at numerous companies. I always knew that they worked hard and knew their products; I only wish I had spent more time studying their techniques.
As an entrepreneur and business owner I was looking at various ways to market the Mkanx bats. My business partner Jaime Cevallos, an independent MLB hitting instructor and I have found with the MP30 and MP28 bats that even though they are statistically proven to work, we have numerous outstanding endorsements and a fantastic product; with the bats it is difficult and time consuming to market them. It is also difficult to differentiate our product from bat products that fall into the so called “gimmick” category. Our product requires consumer education, people often state that “it looks like a regular bat, what makes it work?”
Starting in early 2009, MKANX, LLC began selling the Mkanx bats through independent contractors and our website http://www.mkanx.com. The independent contractors are great and are given a commission for each bat they sell and bonuses when they reach a specified sales level. The independent contractors educate the consumers on the bats and have bat samples so that they can demonstrate the product to customers.
Although the bat sales have steadily increased, we spoke with Cresta Pillsbury about doing a web based infomercial. Cresta, from Livemercial had responded to a marketing question I had posted on LinkedIn about speeding up sales. Although we had no experience with web based infomercials it seems like a good opportunity after detailed discussions with Cresta and looking at their past performance. The process involves Livemercial developing a website and driving sales through that site using web based sales techniques and affiliates.
I’LL KEEP YOU POSTED ON THE OUTCOME!
Listed below is section taken from the website (www.livemercial.com):
What is Livemercial?
Founded in 2003, Livemercial has delivered more than $1 billion in online sales, and created “Brain to the Bank” success stories for more than 3,000 distinct brands for our clients. In doing so, Livemercial has forever changed how single product, direct-to-consumer goods are sold online. Livemercial blends the best emerging technology with the most qualified online direct response experts to deliver results and exceed expectations.
Our team of experts include web developers, creatives, search engine marketers, programmers, social media agents and media planners, sales representatives, business developers as well as one of the largest affiliate networks in the industry. The brightest people, the most groundbreaking solutions and most advanced technological systems make Livemercial a standard in the industry for online business solutions.
Headquartered in Valparaiso, Indiana, Livemercial has approximately 100 employees. To accommodate projected growth, the company will soon move their headquarters to a 60,000 square-foot monolithic dome in Valparaiso.