Useful Inventions catch on quickly, right? NOT ALWAYS, many often have slow acceptance!

My message: do not be discouraged if your invention takes off slower than you anticipate, you are in good company!

If you are an inventor of a great/useful product do not be discouraged by the slow adoption of your invention.  Here are just a few examples of the hundreds if not thousands of examples:

Barrels: – Developed in Rome for carrying water, most of the Empire chose to use a more fragile type of transport known as amphora, a type of ceramic vase with two handles and a long neck narrower than the body.  It took a long time for barrels to catch on as being better to transport liquid.

Source: en.wikipedia.org/wiki/Amphora; http://www.factsmonk.com/Roman_Inventions

 

Photocopier and the fax machine: They were both so revolutionary that they had a very slow market acceptance.

Source: http://www.google.com/search?hl=en&rlz=1R2GCNV_en&q=great+inventions+slow+acceptance&btnG=Search

 

Toilet: This device was the first known as a water closet and used running water. Unfortunately, Harrington made the mistake of writing a book about his invention. People were disgusted by the book and insulted by the invention. Harrington’s water closet was mocked and the majority of the public ignored his invention (Colman 1994).

Source: http://74.125.45.132/search?q=cache:-uhIVZgbNowJ:www.et.byu.edu/groups/cmfac/miller/cm320/readings/ToiletHistory.pdf+water+closet+invention&cd=3&hl=en&ct=clnk&gl=us

 

Information Technology: Time it took for various media to reach an audience of 50 million people.  This data is a little misleading based upon populations and information availability.

Radio: 38 years

TV: 13 years

Internet: 4 years

iPod: 3 years

Facebook: 2 years

Source: http://www.scross.co.za/2009/03/it-took-radio-38-years-to-catch-on-facebook-just-two/

 

There are many more examples of inventions that have caught on slowly: production/assembly robots and the automobile. 

My message: do not be discouraged if your invention takes off slower than you anticipate, you are in good company!

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Filed under Acceptance, Baseball, Brand, Market, Product Acceptance, Purchasing

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